Director/Senior Manager, Product Marketing - Commercial
Boston, MA, USA | Veeva Systems
Industry:Computer Software / Computer Games
PR & Communications
Job Description:171 people have viewed this job
Develop annual product marketing plan in collaboration with field marketing.
Create go-to-market programs for new market segments and geographies.
Develop product messaging to be used across all media and customer engagement channels.
Lead global cross-functional launch and release marketing initiatives.
Build product awareness through PR, article placements, and social media.
Create campaigns to communicate tailored messages to specific audiences.
Lead release marketing activities.
Create content (e.g. product videos, website copy, blog posts, infographics) to articulate the benefits of the product to the marketplace.
Create and maintain a library of sales tools, such as customer presentations and competitive materials.
4+ years of enterprise software product marketing experience.
Exceptional written and oral communication skills with a demonstrated ability to develop clear, concise, compelling messaging.
Able to work independently with little management oversight.
Proven ability to build relationships with other teams and across all levels.
Self-motivated, innovative, collaborative, creative, and analytical.
Strong project management skills with exceptional attention to detail.
Proven ability to excel in a dynamic, fast-paced environment.
Bachelor's degree required.