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Director/VP of Public Relations & Earned Media

McLean, VA, USA | Leading Financial Services Company

  • Industry:
    Financial Services
  • Position Type:
  • Functions:
    General Management
    Marketing
  • Experience:
    7-10 years
Job Description:
53 people have viewed this job

Folio Financial, Inc. is seeking a dynamic, experienced, creative Director/VP of Public Relations & Earned Media. This role will be responsible for developing and managing communications programs for Folio’s multiple business units. The Director/VP will conceive, generate and distribute exciting news and content for Folio, utilizing traditional and new media channels to maximize earned media and the company’s brand presence.This person will cultivate relationships with members of the media including bloggers and other social media influencers to ensure maximum visibility consistent with brand strategy and corporate goals.


Responsibilities


Collaborate with the CEO, marketing and business owners to develop communications strategy, media approaches and message architecture

Work as a team member in building and serving as the in-house news bureau – continuously create highly-effective strategies, pitches and storylines to insert Folio into the news cycle with high frequency across media channels

Participate in the ongoing creation of an editorial calendar that includes both ad hoc and long-lead initiatives around internal content development and external opportunities

Write content including press releases to drive media interest and maximize SEO results

Cultivate and manage active conversations with members of the media to keep Folio top of mind and often engaged for stories in development

Create and manage social media content and presence in conjunction with the marketing team for outlets including Facebook, Twitter, Instagram and LinkedIn

Continuously monitor Folio’s media footprint to maintain the company’s positive corporate reputation

Qualifications

8-10 years experience leading and driving PR results in the financial services industry

Comprehensive understanding of the brokerage industry and knowledge of investing concepts and brokerage products

Leadership experience with excellent communications skills, both written and verbal

Ability to succeed identifying placement opportunities to engage, pitch and earn media

Established/current relationships with financial media and online press

Social media savvy with a proven track record of success is a must

Strong record of academic success


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