Executive Creative Director
New York, NY, USA | The Economist Newspaper
Job Description:110 people have viewed this job
The Economist Group is the leading source of analysis on international business and world affairs. We deliver our information through a range of formats, from newspapers and magazines to conferences and electronic services. What ties us together is the objectivity of our opinion, the originality of our insight and our advocacy of economic and political freedom around the world.
Currently, we are seeking a boundary-pushing, inspiring, and strategy-led Executive Creative Director to join our iconic brand and ensure that our audiences, no matter where, how and when they engage with us, have a clear sense of who we are, what we stand for and how we deliver benefits to them.
Our marketing creative, expressed in both words and visuals, is a critical component of delivering a compelling narrative and cohesive brand experience.The Executive Creative Director will be responsible for creative and branding strategy, developing a company-wide brand architecture that serves both our b2c and b2b units, cross channel campaign concepts and assets and inspiring a global team of copywriters and designers to achieve their fullest potential.
The ideal candidate is passionate about brand marketing and can clearly articulate how phenomenal brands break-through and resonate with consumers and clients. Candidates should have experience crafting brand identity and architecture, as well as defining and executing both brand building and direct response marketing campaigns.
How you will contribute:
Drive the creative process in close partnership with marketing editorial and the product teams to ensure brand cohesion, including look and feel, tone and messaging
Solidify brand identity, value propositions and architecture across all products, services and platforms for B2C and B2B.
Champion bold ideas and creative approaches to telling The Economist Group’s stories and more deeply connecting with our prospects, customers and clients
Oversee and manage third party brand agencies
Leverage cultural and consumer insights as well as date to ensure all creative work is strategy-led and performs against KPIs
Establish key design processes and communications while becoming the go-to authority for branding guidelines and the articulation of the brand and value propositions message
Support video shoots and development of videos including strategy and production for marketing purposes
Lead a team of art directors, designers, copywriters, producers and animators to accomplish first-class work
Experience, skills and professional attributes
The ideal skills for this role are:
15+ years in a creative leadership role, demonstrating success and subject matter expertise in brand strategy, brand marketing, and successful campaigns that deliver results
Passionate about brands, ideas, stories, words, design and events/live/environmental, and have a fascination with how to apply that passion to marketing campaigns and brand experiences
A compelling portfolio of distinctive work that elevates a brand's creative experience and demonstrates storytelling across multiple channels
Exceptional presentation skills with the ability to clearly and articulately explain your rationale and evoke excitement with your recommendations
Ability to work in a fast-paced environment, managing a range of projects concurrently, within budget and by meeting deadlines
High personal standards, strong organizational skills, a keen eye for detail,and operating with integrity
Open-minded, flexible, solutions-oriented with the ability to make balanced and data-informed decisions
A background in driving customer acquisition and retention via digital channels is a plus
Proficiency in Adobe Suite, InDesign, MS Office (especially power-point), Google Suite
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