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Executive Director, Consumer Strategy & Insights

New York, NY, USA | Starz

  • Industry:
    Internet / Online Media
  • Position Type:
  • Functions:
    General Management
  • Experience:
    10-12 years
Job Description:
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The STARZ Insights & Analytics team is looking for a highly motivated Sr Director of Consumer Strategy & Insights to represent the voice of the consumer within the organization. The role will provide thought leadership and act as a consultant to the marketing and development teams, to provide actionable insights and strategic recommendations in support of consumer marketing and branding initiatives and content decisions. 

The ideal person for the role has a passion for understanding consumers and their motivations and a strong understanding of market research techniques with hands on experience leading primary research projects and experience in connecting the dots between data and consumer insights to inform brand and marketing strategies.

The role is highly visible and includes senior management stakeholders within marketing, press, product, development, and affiliate.


Develop and deliver the brand strategy, including but not limited to:

Overall brand health and positioning and how the brand relates to the competition

The consumer’s path to purchase, including the barriers and drivers of engagement

Consumers’ experiences with the brand and the category

Competitive strategies and uncovering white space opportunities

Relevant cultural and social trends that impact the industry

Evaluate and contribute to channel and tactical plans to ensure that the strategic intent of the positioning is achieved

Utilize and develop innovative techniques to test and understand what drives success with our content. Communicate findings to development, marketing, press, and executive producers.

Partner with cross-functional teams to define business questions and transform them into meaningful research plans that will provide actionable insights to the organization

Manage and develop a small Consumer Strategy & Insights team

Oversee the implementation and execution of all research projects

Collaborate closely with the Content Analytics and Data Science teams to use qualitative and quantitative data to power sophisticated content value and subscriber value statistical models. 

Synthesize learnings and present actionable and contextually relevant insights to organizational stakeholders

Build and maintain a portfolio, and manage budget for, third party agencies, subscription, and syndicated research services


Experience & Skills:

10+ years of relevant experience, with a passion for understanding consumers and their behavior

BA/BS/MS in Math, Economics, Statistics, Market Research, or other quantitative field

Experience in understanding consumers and research with respect to the TV and streaming landscape strongly preferred, including experience leading viewer studies such as episode testing, dial testing and concept testing

Experience establishing research objectives, identifying appropriate methodologies, writing surveys, creating sound sampling and weighting schemes, and analyzing results based on business and research objectives

Hands on expertise managing and conducting the entire research process from research framing, questionnaire design, vendor selection and management, to distilling raw data into actionable insights and adapting for multiple stakeholders

Experience managing a customer panel

Strong understanding of statistical terms and research methodologies and study designs, such as segmentation, brand tracking, discrete choice, conjoint analysis, pricing, regression and correlation analysis, user-testing, positioning

Excellent reporting and analysis skills including the ability to distill raw data into actionable insights, and create clear, concise and actionable reports with the ability to make strategic recommendations based on business needs

Comfortable working in a fast paced, quickly changing and growing environment without sacrificing quality

Strong project management, organizational skills to ensure the ability to handle multiple projects simultaneously

Experience working with senior executive management

Strong written and verbal communication and presentation skills

Proficient in Microsoft Office PowerPoint, Word, Excel. Experience working with SQL a plus

Experience working for a marketing research agency, brand strategy consultancy, advertising agency, or client-side experience in a market insights/analytics function a plus

Occasional travel to Los Angeles (4-6x year)

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