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Executive Director Of Gaming Marketing (Chief Marketing Offcer)

Durant, OK, USA | Choctow Nation

  • Industry:
    Government / Military
  • Position Type:
  • Functions:
    General Management
    Marketing
  • Experience:
    10-12 years
    12-15 years
Job Description:
183 people have viewed this job

The Executive Director of Gaming Marketing supports the Executive Officer of Gaming by providing strategic direction, leadership, and management of all Marketing, Advertising, Brand and Player Development activities across all Choctaw Nation casino properties. This position works with the Executive and Site Management teams to develop and implement the long- and short-term marketing and advertising strategic plans to optimize the brand and each properties position across all markets. 

Primary Tasks:

1. Collaborate with Executive, Senior and Regional leadership to develop comprehensive brand strategies. Translate those strategies into corresponding regional marketing and advertising plans; ensures the effective execution of those plans across the brand.

2. Develop balanced marketing, advertising and sponsorship budgets to support effective strategy execution and ensure the appropriate allocation of resources to each area.

3. Provide leadership and direction to Regional Marketing, Player Development and Brand level leadership and ensure alignment across each discipline.

4. Build collaborative working relationships with all supporting shared services functions to create alignment and efficiency while cultivating influence across the organization (IT, HR, Strategy, Creative Services, Choctaw Nation Marketing, Operational Excellence, Finance, etc.).

5. Ensure the external advertising agency effort are properly aligned with the organization’s needs and strategic vision.

6. Partner with the Division of Strategy/Marketing Analytics to continuously evaluate and validate we are optimally positioned in each market, propose amendments to plans and budgets as needed to realign as needed.

7. Identify opportunities and eliminate barriers related to operational efficiency, desired workplace culture and optimal profitability.

8. Ensure all gaming properties are operated in compliance with applicable tribal, state, federal laws and ordinances and oversee the integrity of the gaming operations.

9. Perform other duties as may be assigned.

Required Education, Skills and Experience:

MINIMUM

• Bachelor’s degree in Business Administration, Marketing or Advertising

• Demonstrated ability to effectively function and deliver results with minimum supervision by completing projects independently; prioritizing tasks in successful completion, and performance effectively under pressure to deliver quality work product in a timely manner

• Strong knowledge of casino operations

• Ability to motivate and maintain effective and cooperative working relationships among departments

• Excellent written and verbal communication skills

• Ability to make decisions quickly and delegate responsibilities accordingly and remain calm and manage multiple tasks in very high paced and stressful environment

• Ten (10) years of progressive leadership with management experience directing a large, diverse, and sophisticated team

TARGET

• Master’s Degree in Business Administration

• Demonstrated ability to effectively function and deliver results with minimum supervision by completing projects independently; prioritizing tasks for succession completion, and performing effectively under pressure to deliver quality work product in time manner

• Superior knowledge of casino operations

• Strong ability to motivate and maintain effective and cooperative working relationships among departments

• Excellent written and verbal communication skills

• Ability to make decisions quickly and delegate responsibilities accordingly, and remain calm and manage multiple tasks in very high paced and stressful environment

• Twelve (12) years of operational and gaming management experience in a leadership role directing a large, diverse, and sophisticated team


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