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Hematology Thought Leader Liaison – West Region

Los Angeles, CA, USA | Genentech

  • Industry:
    Pharmaceutical / Biotech
  • Position Type:
  • Functions:
  • Experience:
    5-7 years
Job Description:
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West (Western Oregon, California/HI ecosystems)

Candidates can live anywhere in the territory/ecosystem and there is a high preference for candidates already living in the geography.

The Hematology Thought Leader Liaison (TLL) supports the franchise and other GNE stakeholders/partners across specific geographic area in building relationships and educating Thought Leaders. In addition, the TLL will leverage their strong relationships with our Thought Leaders to connect them with decision makers across GNE.

Key Responsibilities

Thought Leader Management

•Identify, profile, and develop deep and trusted relationships with Thought Leaders in Hematology

•Serve as liaison for National/Regional/Emerging TLs and their engagement across the Genentech/Roche enterprise, including engagements with marketing, senior leadership, ecosystem partners, medical, and global teams

•Educate TLs to ensure they are up-to-date on our molecules, indications and non-clinical attributes

•Identify and develop relationships with other therapeutic area influencers, including professional societies and third-party vendors

•Lead, act and live our Operating Principles in all aspects of work

Marketing Execution

•Gather, synthesize, and communicate timely, relevant TL insights to help inform Squad Priorities, brand strategies and tactics, and ecosystem objectives

•Partner with ecosystem team (ie ecosystem marketer, TAM, HD) to help shape ecosystem strategy pull through and tactics

•Pre-launch – meet with TLs to understand disease state and their beliefs to shape launch strategy

•Post launch - understand TLs product perception and belief in value proposition, including key driving factors to inform and deliver on amplification strategies and key barriers to inform and deliver on appropriate objection handling strategies

•Synthesize and report TL insights from congresses, 1:1 meetings and TL connects; discuss implications on brand strategy and tactics with marketing

•Plan and execute national, regional, community and ecosystem-level advisory boards to gather insights across customers

•Support home office in tactic execution, for example peer-to-peer education and projects involving KOLs such as podcasts or consulting projects

•Leadership at conferences including planning and attending conference receptions and coordinating TL engagements

•Collaborate with T&D and home office marketing on initiatives such as supporting clinical training for the field and TL led education days when entering a new therapeutic area 

Core Competencies:

Achieving Results

•Is goal-directed, persistent; driven to achieve objectives

•Holds self accountable for meeting commitments; can flag concerns early, and offer potential solutions to overcome barriers

•Can identify additional stakeholders to partner with, when necessary, and clearly conveys objectives, deadlines and expectations

•Consistently communicates clearly with internal and external stakeholders

Technical and Business Expertise

•Deep knowledge of each customer type (HCPs, financial decision makers, pharmacy directors, payers, pathway decision makers, etc), and understanding of how these customers engage and may influence one another

•Builds strong relationships with customers; acts as liaison between KOLs and the Genentech organization

•Deep knowledge of each disease area including competitive landscape

•Strong clinical acumen—can move customers along the advocacy continuum

Teamwork and Collaboration

•Working with home office and field partners; consistently exchange information where applicable

•Demonstrate One GNE behavior—having a larger business perspective beyond the HEME business; thinking with an enterprise mindset

•Actively seek and incorporate input from others

Strategic Agility

•Understands the market (internal and external landscapes) and customers to identify opportunities, tradeoffs, and long-term objectives

•Has a clear line of sight from brand strategy to execution

•Can synthesize inputs from multiple stakeholders, to frame and simplify complex issues, prioritize, and develop a clear action plan

Inspiring and Influencing

•Demonstrates leadership among peers by setting a positive example and motivating the team by leveraging one another’s strengths

•Successfully aligns multiple stakeholders behind a single vision

•Builds trust and engagement from teammates and partners

•Demonstrates confidence and leadership presence when presenting to key internal and external stakeholders


You are a person with the following qualifications and experience:

•Bachelors Degree required, advanced degree preferred

•Prior hematology/oncology experience is strongly preferred

•Previous experience in multiple commercial functions is a plus

•Field experience is strongly preferred

•Average of 5 or more years work experience in the pharmaceutical, biotech or related industry.

•Proven track record of consistent achievement or overachievement in assigned responsibilities, goals, objectives and any other relevant metrics.

•Previous experience building, implementing & seamless execution of action plans, programs and related activities.

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