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Management Director, VP

New York City, NY, USA | FCB Global

  • Industry:
    Advertising/PR/Marketing/Events
  • Position Type:
    Full-Time
  • Functions:
    Business Development
    General Management
    Sales
  • Experience:
    10-12 years
Job Description:
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The VP, Management Director (VP-MD) is responsible for the overall management of assigned account or line of business. The VP-MD represents the Agency’s senior management on a day-to-day basis with the Client and within the Agency. The VP-MD’s role includes overseeing the development of business/marketing strategy, process/communications management and people/relationship building.

ESSENTIAL FUNCTIONS

Business Development

Identify opportunities to grow existing business and actively participate in new business pitches. Oversee the development of business/marketing strategy for client(s).

Account Management Strategy

Consistently make decisions by focusing on what’s right for the agency; demonstrates maturity, ethics, integrity and fiscal responsibility

Team Development

Provide strong focus on managing labor. Manage development needs of team members to maximize learning and productivity while minimizing turnover.

JOB DUTIES & RESPONSIBILITIES

Comments

• On average, oversees client business with revenue(s) up to $7MM.

• Lead the team (or multiple teams) on strategic/business development and tactical implementation.

• Develop and maintain strong client relations with all levels of client management as appropriate with focus on day-to-day managers

• Identify and resolves client conflicts quickly and efficiently.

• Proactively challenges and addresses client needs for long-term, future (i.e., beyond current/next sales period).

• Identify and cultivate new business opportunities for agency.

• Possess an intimate knowledge of the category markets to which their brands belong.

• Thoroughly understand the brands, their strategic/relevant histories, and performance Appropriately interpret market research data.

• Analyze and extract pertinent findings/issues from all available marketing data.

• Ensure that all agency efforts and creative campaigns are in the best interest of building the brand; Lead creative and account teams in the development of breakthrough creative..

• Thoroughly understand the brand positioning and the long-term brand vision.

• Ensure all strategies, creative, and tactics developed support the brand positioning.

• Coordinate and prioritize activities among accounts.

• Set overall goals and timing.

• Train, develop, and appropriately delegate to account team.

• Encourage and provide growth and development to team members.

• Serve as key contact for senior most product managers

• Develop and manage staffing plan to ensure appropriate resource allocation and utilization.

• Conducts performance reviews on staff.

• Provides accurate and realistic forecasts for the group.

• Routinely monitors financial performance of accounts to maximize income generation.

• Oversee contract development and overall budget development and approval.

• Liaise with internal senior managers, scientific services, finance, etc. to ensure optimal client satisfaction, business development, and income potential.

Qualifications

EDUCATION

DEGREE/DIPLOMA

AREA OF STUDY

REQUIRED/PREFERRED

Bachelors

Required

LICENSES & CERTIFICATIONS

N/A

EXPERIENCE

MIN EXPERIENCE

AREA OF EXPERIENCE

REQUIRED/PREFERRED

10 years

Relevant Industry Experience

Preferred

1 year

Category Experience

Preferred

4 years

Supervisory Experience

Required

KNOWLEDGE & SKILLS

Microsoft Office

Proficiency in Microsoft Word, Excel, PowerPoint

COMPETENCIES

Communication

Is attentive and shows interest in the subject; Expresses ideas clearly and accurately

Strategic Thinking

Emphasizes the broader, longer term vision and values as a means of guiding decisions and actions

Presentation

Ability to establish an effective demeanor and communication to influence one's point of view


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