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Manager Home Solutions Multicultural Marketing

Vancouver, Canada | TELUS

  • Industry:
    Telecommunications & Wireless
  • Position Type:
    Full-Time
  • Functions:
    Marketing
  • Experience:
    7-10 years
Job Description:
51 people have viewed this job

This exciting role is at the centre of our Home Solutions go to market decision-making and execution focused on our multicultural communities. In this role, you will own how we leverage our marketing messages and tactics to acquire new TELUS customers within the Chinese, South Asian and Filipino segments. If you thrive in a high energy, high performance culture where every day brings new opportunities to test, learn and execute, then we’ve got a role for you! We are looking for a dynamic leader to join the Home Solutions Marketing team as a Manager – Multicultural Go-To-Market to drive our Home Solutions multicultural marketing leadership and channel execution!

Here's the impact you'll make and what we'll accomplish together

You’ll lead our team of marketers delivering best in class go-to-market (GTM) strategies that allow for continual improvement, transparency and collaboration across channels. You and your team play a key role in launching new and innovative campaigns and initiatives across our product portfolio to drive net customer growth & improve customer experience. As well, you’ll drive cross functional stakeholder and community engagement in order to build, improve, and execute programs to deliver on our strategic business priorities. In this role, you will:

Provide leadership and expertise in mass, 1-1, digital and channel marketing as well as bring forward new, innovative ideas and opportunities

Provide mentorship, direction and leadership to team members who are accountable for executing multicultural marketing strategies and campaigns

Champion a collaborative environment, focusing on team member engagement to promote accountability

Advise and consult on market strategy to increase penetration of TELUS products/services in multicultural target markets trialing different approaches to uncover the optimal method

Lead our centre of excellence guiding channel partners on all things specific to the Chinese, South Asian and Filipino segments strategy, fostering highly collaborative working relationships to drive results

Partner with internal and external teams to implement measures to drive profitable growth and positive return on investment

Partner with our digital teams to become an industry leader in crafting personalized, targeted, and meaningful engagement.

Qualifications 

You're the missing piece of the puzzle

Known for your ambitious spirit, bias for action, and outstanding customer orientation

Recognized for your communication skills, you have a knack for influencing peers as well as senior leaders in a variety of forums; you can explain complex ideas simply and translate them into creative and practical strategies

Develop an inspiring culture and business atmosphere of collaboration and partnership with cross functional teams showing strong ability to overcome resistance, tackle problems, and motivate people to take action, including managing virtual teams

With extraordinary program management and analytical skills, and an ability to multi-task and prioritize effectively

With outstanding financial acumen and an eye for business, you'll use your experience in campaign planning, management reporting, and competitive analysis to focus on driving TELUS’ leadership position in Likelihood to Recommend

Known for your outstanding problem-solving, negotiation, and relationship-building skills

Noted for your exceptional ability to bring together details and present information to a variety of stakeholders from front line sales teams to senior management

Written & spoken expertise of the Chinese language (Cantonese, Mandarin or both), South Asian language (Punjabi) or Filipino language (Tagalog)

Great-to-haves

7+ years progressive experience in Marketing and business management positions

5+ years of telecom industry experience

Leadership experience

A business undergraduate degree (an MBA is desirable)


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