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Manager, Strategic Consulting - Pharma

Irving, TX, USA | Publicis Media

  • Industry:
    Media / Entertainment
  • Position Type:
    Full-Time
  • Functions:
    Marketing
    Project Management
  • Experience:
    3-5 years
    5-7 years
Job Description:
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Job Description


We are seeking a Manager of Strategic Consulting as we expand our team of outstanding digital strategists. We seek candidates who have 4-7 years of healthcare experience to work with our VPs to elevate our clients’ digital marketing maturity.Our highly collaborative healthcare practice supports major global clients (pharma, health insurance, payer, provider), and our expert team mentors talent into the most sophisticated marketing challenges today. 


Epsilon healthcare strategists have one or both of these primary skillsets:



  • Consulting for clients embarking on enterprise digital transformation involving new personalization technologies and data-driven communications. 

  • Delivering omni-channel strategies for brands and therapeutic areas and ensuring those strategies are pulled through during execution for healthcare clients.Skills include planning personalized customer experiences across all addressable and anonymous channels (accent on data and digital).


Due to the versatile nature of our assignments, the manager may be asked to perform a variety of the following tasks: 



  • Serve as trusted strategic advisor to clients by providing marketing insights, building business cases, and drawing upon the full scope of Epsilon marketing services, strategic and analytic consulting expertise, data and technology to solve clients’ core business challenges.

  • Manipulate, analyze and visualize data to reveal trends in program performance (HCP / patient) relative to the defined strategy and identify key opportunities for improvement.

  • Develop and deliver campaign measurement decks that show insights drawn from the data; formulate recommendations for optimization.   

  • Define client brand, franchise, sales force or payer strategies (which usually include CRM), and tactics that deliver on those strategies.

  • Create visuals of patient journeys, cadence maps.

  • Manage scope and deliverables for multiple projects on individual accounts.

  • Monitor and synthesize market research relative to our clients as well as industry best practices and emerging solutions that can be applied to our clients’ business.

  • Support account growth and new business development, including presenting and selling ideas to our client in partnership with the account management team.

  • Develop business rules that enable implementation of strategies via marketing automation tools (e.g. Adobe), such as next best action and predictive messaging.

  • Collaborate with the analytics team to develop measurement plans.

  • Manage and teach junior resources.

  • Respond to ad hoc requests or projects that may span across other internal teams.


Background and Skills Required:


Education:



  • Minimum: Bachelor’s Degree. Master’s Degree preferred.  


Minimum Experience:



  • 4-7 years of experience, in some combination of management consulting, CRM, digital marketing / media  within the pharmaceutical or related healthcare industry (agency or client setting).  


The ideal candidate should possess many of the following skills and personal characteristics:



  1. Strong ownership with sense of driving value for clients.

  2. Strong understanding of marketing channels, how they interact to drive customer experiences in the healthcare space and customer segmentation approaches.

  3. Excellent verbal and written communication skills, including the ability to produce high-quality decks and present with confidence to senior marketing leaders.

  4. Ability to extract actionable insights from large data sets, create impactful visualizations, and tell compelling stories through data, based on real customer information and trends.

  5. Ability to lead and work across teams seamlessly and handle multiple projects simultaneously with competing resources and deadlines.

  6. Strong knowledge of and experience with enterprise-class digital/email marketing, execution best practices, technologies, vendor ecosystems, and industry trends.


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