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Manager Strategic Marketing

Latrobe, PA, USA | Kennametal Inc.

  • Industry:
    Logistics, Freight, Packaging, & Warehousing
  • Position Type:
  • Functions:
  • Experience:
    7-10 years
Job Description:
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With over 80 years as an industrial technology leader, Kennametal Inc. delivers productivity to customers through materials science, tooling and wear-resistant solutions. Customers across aerospace, earthworks, energy, general engineering and transportation turn to Kennametal to help them manufacture with precision and efficiency. Every day approximately 9,000 employees are helping customers in more than 60 countries stay competitive. Kennametal generated nearly $1.9 billion in revenues in fiscal 2020. 

Manager Strategic Marketing-Remote US

Location - Position can be on-site in Latrobe, PA or work from home within Eastern US (Eastern or Central Time Zones)

Job Summary

The strategic marketing role will analyze the business landscape and macro-economic trends to identify the greatest opportunities for profitable growth and will partner with the business unit leaders and senior management team to develop and execute growth strategies.This position will be forward looking and must be able to interpret changing market demands and trends and drive product development and business strategies to capitalize on market changes, white space and market adjacencies.


Key Job Responsibilities

•Conduct market research to support new and existing product development

•Follows media and interprets business impacting news, including earnings releases for key customers and competitors.(In partnership with Sr. Market Analyst)

•Correlates macro-trends to business performance and anticipated business performance

•Investigates white space opportunities and adjacencies to identify new areas for Kennametal to play and win.

•Partners with Business leaders to lead Strategic plan development and execution

•Strategy Development

•Business Development

•Competitive Analysis



•8+ years of sales experience in Business development; Product development; Market research

•2-4 years of global Sales experience preferred

•Prefer experience working in industrial or manufacturing industries

•Proven ability to gain market share

•Proven experience at the C and executive level

•Bachelor’s in Business Administration, Economics, Marketing or related field

•MBA preferred


Abilities and/or Skills:

• Ability to assess competitive landscape

• Good business acumen

• Excellent networking skills

• Problem solving and critical thinking skills

• Excellent written, verbal, analytical with persuasive and interpersonal skills

As part of our core values, Kennametal is committed to providing an inclusive and welcoming environment for all people.We are an Equal Opportunity employer.


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