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Marketing Analytics Manager, VP

Wilmington, DE, USA | Global Securities, Investment and Retail Banking Firm

  • Industry:
    Financial Services
  • Position Type:
  • Functions:
    Marketing
  • Experience:
    7-10 years
Job Description:
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Drive the Chase Ultimate Rewards digital analytics agenda by working closely with the Rewards & Benefits team by defining requirements for tracking, tagging and sourcing digital data across Ultimate Rewards, develop a robust test and learn agenda, and synthesize large amounts of information to inform decisions in order to drive work forward

Segment customers based on internal and external attributes to clearly identify opportunities for growth, drive targeting strategies and measure overall portfolio performance

Collaborate with Rewards & Benefits and Chase brand product teams to develop MIS and presentations in support of business objectives

Evaluate and develop business case analytics in support of rewards investments, UltimateRewards.com initiatives, and marketing campaigns

Effectively communicate analysis results and recommendations to management 

Required Skills and Qualifications

Bachelor's degree in a quantitative discipline such as business, finance, economics, engineering, or mathematics 

7+ years of experience executing and analyzing digital tests

5+ years experience querying big data platforms (Greenplum, Hadoop, R, Python) and languages

7+ years of experience analyzing digital marketing performance with best-in-class web analytic tools (Google Analytics, Adobe/Omniture Insight/Visual Sciences, Webtrends, CoreMetrics, etc.) 

5+ years leveraging data visualization tools (Tableau preferred) for data exploration and marketing performance evaluation

7+ years’ experience executing data analysis and reporting for landing pages, digital campaigns, conversion funnel, mobile sites and display campaigns

Proficiency in a programming language, SAS and SQL required

Superior written, oral communication and presentation skills with experience communicating concisely and effectively with all levels of management 


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