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Marketing Analytics Manager, VP

Wilmington, DE, USA | J.P. Morgan

  • Industry:
    Financial Services
  • Position Type:
    Full-Time
  • Functions:
    Marketing
  • Experience:
    5-7 years
Job Description:
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· Perform new account forecasting for quarterly investment process, root cause analysis on drivers of variance against budget – ability to drive to granular segments/strategies

· Drive forecasting automation and process improvements leveraging tools such as Alteryx, Tableau, etc. and reduce dependence on legacy methods

· Be an expert in your area to understand acquisitions trends and implications from diverse set of strategic initiatives and market place dynamics

· Perform deep dive customer profile and segmentation analysis to understand impact on performance with different offering strategies & help develop optimized premium & pricing strategies for maximizing business growth and financial profitability

· Interact regularly with business units, understand business goals and priorities & play the role of an effective partner to devise strategies with customer focused analysis & channel performances to realize growth opportunities

· Leverage segmentation techniques to develop strategies that can be leverage in various acquisitions channels to improve profitability / ROI

· Proactively bring ideas to the table for the larger acquisitions COE to drive efficiencies and targeting

Qualifications:

Bachelor's degree in a business, finance, economics, engineering, or mathematics; MBA preferred

5+ years of related experience within marketing, finance or risk analysis;experience evaluating complex business problems, data analysis and devising recommendations – experience in forecasting techniques is preferred as well

Proficiency writing code to query data using SAS and/or SQL, working knowledge of database environments to perform data analysis in Oracle and/or Unix and/or Teradata environment

Skills in other languages such as R, Python is not a must but desired & knowledge of tools like Tableau, Alteryx will be preferred

Demonstrated proficiency with Microsoft Office (Excel, PowerPoint)

Understanding of the key drivers within the credit card P&L is preferred

Proficiency in critical thinking and problem solving

Strong verbal and written communication skill


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