Marketing Director, Northern Region

London, United Kingdom | Adobe

  • Industry:
    Information Technologies
  • Position Type:
  • Functions:
    General Management
  • Experience:
Job Description:
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The role of the Marketing Director, Northern Europe, is to manage and lead the Northern Europe (UK & Ireland, Nordics, Middle East and South Arica) Enterprise Marketing Team in driving the development and implementation of our Enterprise Marketing plans. This includes:

Understanding local market and customer dynamics

Creating regional marketing plans

Working with the local sales managers to develop and execute marketing programs that are aligned with our regional sales objectives

Adapt and execute global and EMEA programs in the Northern region market

The Northern Region is the largest region in EMEA, which in turn is the largest region outside of the US. The region is going through a period of rapid growth, and you will be at the heart of building one of Adobe’s most important markets.

What you’ll do

Own the develop of the Northern Europe enterprise marketing strategy, execution and pipeline attainment

Work with sales teams in the local market to understand local market needs and translate them into actionable programs

Hire and develop a word class Northern Europe marketing team

Contribute to Adobe’s International marketing impact through actively sharing best practices, shaping strategy and the relevancy of output

Represent Northern Europe marketing results at Quarterly Business Reviews

Represent and build brand equity via external speaking and customer engagements

What you need to succeed

We need someone wanting to make a difference and be part of a change in our go-to-market approach. The successful candidate will be extremely competent at working with both sales and marketing teams, feel comfortable in a matrixed team environment and able to orchestrate resources both within and outside the team to get things done. Core skills include:

High EQ and strong team leadership skills

Understanding of the trends and issues facing marketers in the digital age.

Knowledge of customers and competitive marketing programs, which is used to develop effective marketing programs and messages 

Able to deal with ambiguity

Viewed as a credible partner to sales

Presents convincingly to executives, partners, and customers

Ability to influence peers through collaborative working

Works well with agencies and partners to deliver outstanding and creative marketing execution

Education & Relevant Experience

BA/BSc Degree 

Demonstrable experience working in enterprise marketing, ideally in a marketing technology vendor

Some agency experience preferable

Demonstrable experience of delivering pipeline and revenue

Product marketing experience