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Marketing Director, Travel

New York City, NY, USA | Leading Media / Entertainment Company

  • Industry:
    Media / Entertainment
  • Position Type:
    Full-Time
  • Functions:
    General Management
    Marketing
  • Experience:
    7-10 years
Job Description:
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Reporting into the Vice President, Digital & Corporate Marketing, the Marketing Director plays a critical role in developing and packaging innovative opportunities and products to Meredith’s travel advertisers.


The ideal candidate will be a dynamic leader with a track record of delivering creative solutions and best-in-class ideas that connect with consumers, deliver results for advertisers and drive revenue. This individual will have their finger on the pulse of consumer and marketplace trends shaping business and have an ability to create a narrative that clearly articulates Meredith’s strengths and competitive advantage.


The Marketing Director will be focused on leveraging the full scope of Meredith’s portfolio of assets to generate revenue; as such, this role will work closely with Editorial; Digital; Video; Data; Brand; Product and Creative teams to develop and execute on new advertiser opportunities as well as positioning and messaging within the category.


Essential Job Functions


Manage and mentor team to develop best in class ideas in response to RFPs that can live cross-platform and generate revenue

Proactively lead strategic positioning and planning to elevate Meredith’s leadership in the Travel category

Develop and package innovative solutions and products for travel advertisers



Experience


Eight to ten years of experience in marketing and sales promotion (digital and/or integrated marketing); travel advertising experience, a plus.First-hand experience leading, managing and developing junior staff and team.



Role Expectations


Proven leader with an established track record of creative ideation and program strategy

Can effectively lead and develop staff (direct report and/or support staff) as it relates to category and project/program management

Identify and understand category and client priorities, concerns, challenges, and goals

Actively research and understand trends and opportunities in the Domestic, International and Luxury Travel industry, tracking these trends in pursuit of new ideas and to provide thought leadership

Exceptional creative writing and storytelling skills with an ability to execute

Ability to work cross-functionally to lead the Sales, Marketing, Business Operations, Insights and Client Service


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