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Marketing Director

Los Angeles, CA, USA | Randstad

  • Industry:
    HR / Recruitment Services
  • Position Type:
    Full-Time
  • Functions:
    General Management
    Marketing
  • Experience:
    5-7 years
Job Description:
103 people have viewed this job

Manage large scale email marketing campaigns from development to execution

Develop email campaigns that drive revenue growth through retention, cross-sell, up-sell

Establish targeting strategies based on customer lifecycle segmentation, cross-sell & predictive analytics

Continuously measure and optimize campaign performance while also establishing benchmarks and recommending future tests

Design and execute testing strategies based on key hypotheses and deliver actionable learnings that contribute to both business and channel growth

Proof and QA campaigns to ensure 100% error free execution

Manage the creation, production, scheduling and deployment of all email campaigns

Effectively partner with cross-functional Brand Mangers to drive successful campaign execution-including reporting/analysis, brand/business leaders, web development, etc.

Monitor and analyze email performance across segments and identify ways to improve KPIs

Leverage marketing automation, CRM, and other technologies to support campaign execution with the goal of improving customer experience and LTV

Build expertise and become subject matter expert in email design, product development, and platform use.

Proactively identify opportunities to improve production processes for increased efficiency

qualifications:

Qualifications:

4-6 years' experience in technical email marketing for e-commerce and coding emails

Knowledge of Sailthru and/or Epsilon ESP a plus

Ability to edit email HTML and some Photoshop experience required

Proven track record of creating, implementing and optimizing complex email programs to meet business goals

Understanding of email marketing best practices

Excellent verbal, interpersonal, and written communication skills

Strong organizational and prioritization skills with ability to think strategically, creatively, and analytically

High attention to detail, deadlines, and accuracy with minimum supervision

Positive attitude and ability to operate in a very rapidly changing environment with ambiguity; requires being scrappy

Ability to effectively resolve problems and/or roadblocks independently as they occur, knowing when to escalate when necessary


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