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Marketing Manager

Hesston, KS, USA | AGCO

  • Industry:
    Manufacturing (Light Industry / Consumer-Oriented)
  • Position Type:
  • Functions:
  • Experience:
    7-10 years
Job Description:
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AGCO is currently seeking a Marketing Manager (Harvesting) to join our North America AGCO Brand Marketing team.The Marketing Manager is responsible for tactical pricing, planning, and communications for key marketing initiatives to drive retail and billing results.The candidate will be considered the expert in their area of specialization; others will come to this individual for their point-of-view, analysis, and collaboration. 


Work with Marketing Director to develop programs and initiatives that target brand and product growth (margin and market share) in areas of opportunity

The Marketing Manager is responsible for tactical marketing activities such as the following:

Price realization

Campaign development & monitoring

New product introduction launch activities (<6 mos from launch)

Retail & billing objectives setting and tracking

Loan & demo management

Production & inventory decisions (pre-S&OP)

Marketing tactic identification and budget development

Events & shows planning and staffing

Establishing training event/content priorities

Assisting Marketing Product Specialist during training events

People management responsibilities of Marketing Product Specialists, Harvesting

Assisting strategic marketing for future product input

Obtaining competitive insights

Harvesting marketing budget management

Price list input

Product margin performance

Order writing program monitoring and achievement

Required Qualifications:

Minimum 8 years of post-collegiate work experience in sales, marketing, and/or product management.

5+ years of experience promoting products while developing and executing sales plans, product launches, and marketing plans

Ability to communicate effectively and speak to large public groups

Technical or mechanical background, with at least one year of experience in agricultural equipment, specifically understanding the functionality of an agricultural machine

Proficient with Microsoft Power Point, including creating and giving presentations thus showing verbal and written communication skills to articulate AGCO’s strategies and tactics

Intermediate in Microsoft Excel


 Preferred Qualifications:

An understanding of promotional techniques and supplier or dealer operations

Agronomy background or certification preferred

Project management experience


Bachelor’s degree in a business-related field is required

MBA or similar preferred

Travel Required:

25% up to 50% of the time

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