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Marketing Manager

Mexico City, Mexico | Twitter, Inc.

  • Industry:
    Internet / Online Media
  • Position Type:
  • Functions:
    Marketing
  • Experience:
    5-7 years
Job Description:
65 people have viewed this job

You will be responsible for planning campaigns, events and content that inspires & drives thought-leadership and moves businesses to action on the Twitter platform.You are a storyteller. You will develop compelling, dynamic content and initiatives that attract businesses to Twitter and converts them into advertisers. You aren’t shy about metrics. You are results driven and can dig into large datasets to optimize our content.

What You’ll Do

Coordinate the development and delivery of Twitter’s marketing plan in collaboration with our sales teams to drive advertiser adoption of our platform.

Create content, marketing initiatives and B2B education programs that will maximize industry revenue growth; focus on why Twitter is relevant and how best to use the platform to meet marketing objectives.

Identify and execute a range of projects within varying complexity.

Produce and optimize various content across our platforms and distribution channels: @TwitterMktLatam, e-mail marketing, sales and training presentations, case studies.

Support our global team in the localization of marketing.twitter.com and other global programs. 

Manage our content and events agencies, ensuring creativity and effectiveness within our brand guidelines, deliver within agreed deadlines and to clear objectives.

Develop and execute campaigns and events calendar, ensuring on-time management of key seasonal and trade events across the region to amplify the value of Twitter.

Partner with Research team for local and regional insights to show the power of Twitter audiences.

Track and manage the marketing budget.

Partner with sales teams for database management, leads generation, segmentation, nurturing, tracking and CRM. 

Collaborate with global marketing, local sales, product, research, communications and external partners to align on holistic marketing strategy and execution.

Ensure that both the MarComms mix planning and execution of marketing initiatives are flawless. 

Define KPIs, streamline, automate, scale and measure marketing tasks. 

Effectively communicate life cycle of key projects, campaigns, events and insights cross-functionally.

Requirements:

Fluency in English and Spanish required

6+ years of relevant experience; bachelor’s degree required

Relevant business and industry experience

High degree of accuracy, strong timeline management, follow-through and attention to detail.

Strong cross-functional skills and diverse stakeholders interactions (customers or partners) to support business and deliver MarComms strategy

Proven track record of developing and executing events and content marketing with measurable results.

Strong copywriter with a knack for creating content that has a good balance between thought-leadership and marketing.

Able to guide/influence others in making appropriate decisions that can impact the team.

Commitment to quality, accuracy and consistency including adherence to brand standards.

Exceptional project management skills with an ability to work with multiple groups and on tight deadlines. 

Highly collaborative and open to feedback, adapting and fine-tuning content to evolving needs of the organization.

Self-starter, not afraid to be scrappy and roll up your sleeves.

Creative thinking to find new ways to connect and deliver our key messages with our advertisers.


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