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Marketing Manager

Phoenix, AZ, USA | Cox Communications

  • Industry:
    Media / Entertainment
  • Position Type:
  • Functions:
    Marketing
  • Experience:
    5-7 years
Job Description:
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The Lead /Demand Generation Manager plays the leading role on the Marketing team by being responsible for the development, strategy and execution of demand generation and lead generation activities for Cox Media advertising solutions companywide.This includes the implementation of lead generation and demand generations systems, vendor evaluation and selection process, lead scoring, lead nurturing campaigns and ensuring the optimum use of all marketing automation systems. The Lead/Demand Generation Manager will work with the Marketing and Sales team to develop lead generation tactics such as lead programs, webinars, white papers, virtual events, videos and more to ensure effective campaigns across all markets and target customers.The Lead/Demand Generation Manager provides leadership to a team of New Business Development Consultants (“NBD”s) that qualify leads for distribution to the appropriate sales channel.


Essential Responsibilities & Duties:


Develop the strategy for lead generation and demand generation initiatives for Cox Media companywide.

Conduct vendor evaluation and selection process to further these efforts.

Create strategies, systems and processes for lead scoring and nurturing.

Work with our field markets to develop and initiate lead and demand generation campaigns that align with our business strategies and target customers.

Be a key contributor to generating content and ideas for demand generation campaigns and content such as webinars, white papers, emails.

Play a key role in designing and managing our marketing automation programs and getting the optimum value from the system in terms of sales enablement, revenue generation and overall impact to Cox Media. 

Recommend, create and manage nurturing campaigns for key target segments.

Manage demand generation campaigns performance in terms of evaluating results tactic by tactic and optimizing performance over time, testing variables in the plan to improve future performance.Analyze and report results effectively.

Develop and implement direct marketing campaigns targeting new prospects and current clients in key segments and verticals to raise levels of client acquisition and retention.

Build and maintain strong relationships with key stakeholders in marketing, research, operations and sales both corporately and at the field level.

Develop and maintain a strong understanding of Cox Media’s sales channels and target audiences their profiles, challenges and their interests.

Be responsible for meeting targets for leads generated both annual revenue and qualified leads.

Provide leadership to a team of New Business Development Consultants focused on engaging, qualifying and passing leads to the appropriate sales channel.

As needed, coach and develop New Business Development consultants weekly and monthly to ensure success.

Track lead-to-win performance to monthly goals.

Performs other duties as required.


Qualifications:


Minimum:


5+ years managing B2B demand/lead generation activities and campaigns. 

Demonstrated experience executing successful demand/lead generation campaigns in a fast-paced organization.

Prior experience using marketing automation solutions such as Eloqua, Marketo to achieve successful results including experience with lead scoring and lead nurturing.

Strong track record of developing content and managing creative development of supporting components of demand/lead generation campaigns.

Experience organizational and project management skills.Ability to work independently and with limited supervision.

Strong written and verbal communication skills including ability to write emails, articles etc.

Strong team player with demonstrated skills working with internal and external partners including vendors, clients, markets and other teams.

Strong analytical and problem-solving skills.

Excellent communication and interpersonal skills.


Preferred:


Bachelor’s degree strongly preferred, Master’s degree a plus.

Experience in telecommunication industry.


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