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Marketing Operations Manager

New York, NY, USA | Disney

  • Industry:
    Media / Entertainment
  • Position Type:
    Full-Time
  • Functions:
    Marketing
  • Experience:
    7-10 years
Job Description:
92 people have viewed this job

The Manager, Marketing Operations, drives our messaging user activation efforts by overseeing a team that instruments our global lifecycle messaging tests to enable marketers to ideate and quantify user impact. This role is a hybrid of skillsets, which include: hands-on coding, test instrumentation, marketer strategy thought-partner, and user advocate - leveraging expert internal resources when appropriate. A successful Manager maximizes message utilization while balancing the needs of users and internal stakeholders using a measured approach.


Responsibilities:


Drive North American messaging optimization and best practice adoption

Run split and multivariate tests, ensuring test protocols are administered to minimize bias

Implement and manage journey programs

Oversee messaging builds end-to-end, ensuring flawless execution and quality assurance

Monitor messaging programs and campaign and mitigate or flag issues to partners

Traffic messages utilizing targeting capabilities while balancing against business goals

Implement and audit all analytic encoding to enable messaging effectiveness

Drive messaging reporting and run adhoc analysis when requested

Ensure all messages conform to GDPR, CCPA, CAN-SPAM, COPPA, VPAA and other legal or compliance requirements

Manage direct reports


Basic Qualifications:


7+ years in marketing driving lifecycle channel optimization and insights

An understanding and administration of message testing best practices

Attention to detail, with an ability to identify issues and implement remedies

Working knowledge of HTML to make message template adjustments and articulate more complex needs to developers

Passion for velocity, enabling the team to scale through superior project management

Analytic orientation and curiosity, using insights to drive your next course of action

Superior communication and copywriting skills

Experience supporting a globally distributed stakeholder team

Self-motivated, with a drive to exceed user expectations and enable marketers

Thrives in ownership, as our resident regional messaging expert

Experience directly managing and motivating a team


Preferred Qualifications:


SQL or other query language

Scripting (e.g. AMPscript, Liquid)

Statistical analysis

Proficient in Salesforce Marketing Cloud, Braze, and /or other lifecycle marketing platforms

Working knowledge of compliance requirements

Proficient in agile methodologies and working knowledge of Jira/Confluence


Required Education


BA/BS degree or equivalent practical experience


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