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Marketing Program Manager

Stamford, CT, USA | Gartner Consulting

  • Industry:
    Information Technologies
  • Position Type:
  • Functions:
    Project Management
  • Experience:
    3-5 years
Job Description:
77 people have viewed this job

What makes Gartner Corporate Marketing a GREAT fit for you?

Gartner research and insights help business leaders make more effective decisions every day. Our Corporate Marketing team strives to understand the needs of the customers and communities we serve and design the most effective programs to profitably meet those needs. This team accelerates sales activity by attracting, engaging and converting leaders and their teams through the delivery of compelling Gartner insights and experiences throughout the buyer journey.

About this role:

We’re looking for a Marketing Program Manager to be a part of our Experiential Marketing team. This team is responsible for the strategy, logistics and execution of virtual sessions for Gartner prospects. These virtual programs have become pivotal to the organization during this period of disruption as virtual experiences is what now unites professionals. Our virtual sessions target prospects across the marketing funnel with the goal of converting those prospects to clients.

What you’ll do:

  • Join Gartner’s leading analysts and advisors to host public live virtual sessions that showcase their research and insights to thousands of professionals

  • Execute and host live virtual sessions, including reading from a script, introducing the presenter, providing audience instructions, covering promotional announcements and operating the 3rd party webinar platform

  • Arrange new content on our webinar platform and

  • Collaborate with Marking Program Manager to analyze program data and identify program benchmarks and bright spots

  • Collaborate with Marketing Program Manager to find areas of optimization within program operations and/or promotional channels including email and social media

  • Collaborate with Marketing Program manager to identify innovations and propose pilot opportunities

  • Provide presenter access details for scheduled sessions, ensuring the success of our events through detail accuracy and collaboration via our tracker

  • Collect PowerPoint presentations from presenters and provide them with final versions

  • Request, add and edit standard virtual event instructional and promotional slides for presentations 

  • Edit scripts to align with virtual event details and promotions

  • Upload presentations and promotional slides to virtual sessions platform

  • Communicate with our sales teams and prospective clients on their inquiries and requests

  • Manage promotional email requests and become liaison to partners in Digital Marketing

  • Provide key metrics and analysis based upon our event data for individual sessions

  • Update registration reports on daily basis and send weekly notifications to stakeholders

  • Manage preparatory sessions for our sessions with team members and internal/external presenters

What you’ll need:

  • Bachelor’s degree in marketing, business, or related field preferred

  • Experience with virtual platform content preferred

  • 4-5 years of marketing, operations and/or related experience

  • Experienced user of Excel and PowerPoint

  • Familiar with Google Drive

  • Effective oral and written communication skills

  • High level of accuracy and proven attention to detail with excellent organizational skills

Who you are:

  • Project Manager mindset who can juggle multiple, competing priorities simultaneously

  • Process-oriented individual that looks to maximize efficiencies in new or existing procedures

  • Someone who is both independent in handling their responsibilities yet willing and able to collaborate with others

  • Analytical mindset that can delve deep into metrics and data to find the narrative behind the numbers

  • Someone who likes an engaging and swift atmosphere that is deadline-dependent and always on the move

What we offer:

  • Limitless growth and learning opportunities

  • A collaborative and positive culture — Your team will be as smart and driven as you

  • Outstanding compensation — Plus competitive benefits and generous time off

  • A chance to make an impact — Your work will contribute directly to our strategy

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