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Media Relations - Manager

Hong Kong, Hong Kong | EY

  • Industry:
    Management Consulting
  • Position Type:
  • Functions:
  • Experience:
    10-12 years
Job Description:
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Co-develop with Greater China leadership a strategic media plan that addresses geographic and sector market leadership goals

Manage relationship with mainstream media, develop media messages, press releases, maintain media list, handle media requests, pitch media interviews and launch bylined articles.

Effectively execute the external communications plan in Hong Kong and China South

Deploy programs through appropriate channels including events, digital - social media/e-marketing/web, advertising and media

Lead development of public relations strategies and plans for media, taking into consideration the dynamics with other significant stakeholders such as regulators, professional bodies, business organizations and potential employees

Identify reputational risks and the ways they can be mitigated, working closely with senior leadership in crisis and issues management 

Track and manage the budget and ROI on activities

Work closely with Global/Regional PR team on regional media initiatives


To qualify for the role you must have 

Minimum of 10 years’ experience in communications and marketing roles, with at least 6 years at a senior management level

Excellent relationship with the local and regional media

A tertiary qualification (preferably at post graduate level) in marketing, communications, media, journalism, or other relevant discipline

Excellent written and spoken English and Chinese (Cantonese and Mandarin)

Strong relationship management, influencing and problem solving skills

Excellent persuasive and presentation skills; executive presence

The strength of character to make and implement difficult decisions, if required.Collaborative yet assertive

A change agent, who is able to manage ambiguity in situations where there may be several objectives and priorities. Flexible and adaptable

Sound people management experience, particularly in managing virtual teams

Imagination and creativity with the ability to nurture these qualities in others

High level of personal and professional integrity

Ability to understand the EY business and how a professional services business operates and grows

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