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Membership Director

North Attleboro, MA, USA | YMCA

  • Industry:
    Non-Profit / Social Enterprise
  • Position Type:
  • Functions:
    Business Development
    General Management
  • Experience:
    3-5 years
Job Description:
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Directs all aspects of membership for the branch including recruitment of new members, retention of existing members and supervision of assigned staff. Develops, plans and implements new procedures and methods to achieve strategic goals.


Implements membership strategies that support retention and growth of current existing memberships by creating a member focused culture

Models relationship building skills by establishing a rapport with members; greets them and is on a first name basis with as many members as possible, and encourages the same member experience with staff.

Resolves problems by listening and asking questions to understand member feedback and concerns; can serve as voice of the member internally and uses innovative thinking to resolve problems, ensuring a high level of member satisfaction.

Provides support to members who are infrequent visitors and encourages higher usage of the Y before a membership termination can occur.

Recruits new members by selling memberships

Responds to telephone, walk-in and email membership inquiries

Books and maintains appointments for potential members to tour the branch

Provides all potential members and guests with an enthusiastic and informative facility presentation based on individual needs.

Presents approved membership options and prices to prospective members

Completes all membership paperwork for new members who failed to show for their appointments, and all guests who have not yet enrolled

Energizes membership inside the Y by creating unique, memorable experiences that impact members and builds loyalty.Champions the Y by engaging the community at public events and creatively promotes the Y as the preferred choice for those interested in healthy living, youth development and social responsibility.  

Recruits, hires, trains, develops, schedules and directs personnel and volunteers as needed.Reviews and evaluates staff performance. Develops strategies to motivate staff and achieve goals. Hosts regularly scheduled staff meetings for the Membership Department.

Promotes program and membership enrollment in interactions with existing and potential members. Coordinates program registration, including logistics to support phone, walk-in and web registration. Coordinates with marketing efforts to maximize enrollments and provides ongoing support to Program Directors on related issues.

Participates in the planning of the annual budget; manages and implements the approved budget for membership and takes appropriate action to correct variances.

Ensures proper implementation of MSD procedures. Reviews and updates desk procedures and communicates changes to staff.Coordinates with the business office as necessary on financial transactions.

Completes the prior day’s Cash-out procedure and bank deposit on a daily basis.

Leads assigned aspects of the fund-raising campaign.

Participates in staff meetings and association committees as assigned.


Bachelor's degree in Management, Marketing, Communications or related field or equivalent experience.

Minimum of 3 years’ experience in Membership/Customer service, sales and or marketing field preferred.

Minimum 2 years of experience in staff supervision and leadership.

Knowledge of membership practices and quality program development.

Excellent financial skills including budget preparation

Superior interpersonal skills.Especially listening skills

Strong time management and organizational skills

Computer proficiency

Ability to build relationships with community leaders to promote membership growth

Ability to maintain professionalism and confidentiality at all times.

Ability to relate effectively to diverse groups of people from all social and economic segments

of the community.

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