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Performance Media Manager

Toronto, Canada | Starcom Mediavest Group

  • Industry:
    Advertising/PR/Marketing/Events
  • Position Type:
    Full-Time
  • Functions:
    Marketing
  • Experience:
    5-7 years
Job Description:
58 people have viewed this job

We are the Human Experience Company


We know brands will only thrive if they anticipate people's desires. We create experiences people love and actions brands need. We are stronger because our commitment to human outcomes is proven to drive better business outcomes. When others dehumanize people as mere data points, we will win by knowing and treating them as human beings.​


In addition to providing continuing opportunities for career growth we are proud to offer our employees market leading benefit and incentive programs.


You’ll be provided with 3 weeks minimum vacation to start plus additional long weekend Publicis days, holidays closures, your birthday off, free Headspace memberships, wellness and technology credits, and market leading savings and pension plans.


We strive to provide what matters to you personally with the ability to choose and modify programs to suit your lifestyle.




Job Description


As a Performance Media Manager, your primary role is to deliver results for our clients You will use data to filter all decisions and will be responsible for the full implementation of plans from strategy through to online and offline execution. You will manage, analyze and optimize your campaigns to ensure delivery against key business goals and planned campaign objectives. This is a client facing role and will manage a small team of performance media specialists on your assigned line of business.


Responsibilities



  • Delivering an optimal always on program, with strong lead generation targets across all digital channels

  • Running a small team of performance media specialists / Centers of Excellence and serving as the primary day to day client lead on your assigned line of business

  • Developing strong partnerships with client stakeholders to propel key projects, improve ways of working, and develop a deep understanding of their business

  • Promoting continuous optimization of the accounts and constantly seeking ways to improve campaign activity and marketing effectiveness

  • Collaborating with the wider team to plan and execute strategies that deliver on marketing objectives while being in budget and on time, in response to client briefs.

  • Leading weekly LOB client status meetings and ensuring action items are executed

  • Building of cutting-edge strategies and tactical plans to drive brand and product acquisition

  • Developing budget allocations across media and building media mix scenarios - resulting in strategic and effective media plans

  • Developing client-facing communication and leading presentations with senior level clients

  • Ensuring finance and compliance requirements are followed – including oversight of budget pacing to make sure planned and billed dollars are delivering against forecasts

  • Mentoring of specialist(s) and coordinator(s), running of semi-annual review and identifying of opportunities for development

  • Providing support to Account Director and COE leadership to deliver portfolio best practices and thought leadership   


Qualifications



  • Bachelor’s degree or college diploma with a concentration in advertising, marketing, business administration, communications or related area

  • 6-8 years experience planning online and offline channels with emphasis on digital and performance media

  • Advanced understanding of online video, programmatic, social media, paid search

  • Ability to express complex ideas simply and concisely

  • Excellent communication skills – written, verbal and presentation

  • Ability to manage multiple projects simultaneously with competing deadlines

  • Strong organizational and problem-solving skills and attention to detail

  • Willingness and eagerness to learn, adopt new technologies and solutions and take on new opportunities

  • Demonstrated quantitative and analytical skills with the ability to embrace a role that requires a mix of art and science

  • Proficiency in Microsoft Office and advanced working knowledge other campaign management processes and tools – Prisma, DDS, Mediatools, Ad Ops, etc.

  • Experience working in the Financial category, completion of Facebook Blueprint and any Google Certifications a strong asset

  • Auto Lead Generation experience preferred, but not mandatory


Additional Information


Starcom is an equal opportunity employer with a strong commitment to diversity and inclusion. We create and nurture a vibrant work environment that celebrates, values and leverages all aspects of diversity and inclusiveness, attracts world-class talent and serves as the industry benchmark for best practices. We encourage applications from all qualified individuals and will provide appropriate accommodation for candidates with disabilities or accessibility needs throughout the recruitment process, upon request. Please contact our recruiter for any questions, accommodations or specific requests. We thank all candidates for their interest in Starcom however, only those candidates selected for an interview will be contacted.


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