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Product Director – Consumer – COVID-19

Titusville, NJ, USA | Johnson & Johnson

  • Industry:
    Consumer Products
  • Position Type:
  • Functions:
    General Management
  • Experience:
    5-7 years
Job Description:
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Job Description

Janssen Biotech, Inc. part of the Johnson & Johnson family of companies, is currently recruiting for a Product Director – Consumer – COVID-19, located in Titusville, NJ.

At the Janssen Pharmaceutical Companies of Johnson & Johnson, we are working to create a world without disease. Transforming lives by finding new and better ways to prevent, intercept, treat, and cure disease inspires us. We bring together the best minds and pursue the most promising science. We are Janssen. We collaborate with the world for the health of everyone in it. Learn more at and follow us @JanssenGlobal. Janssen Biotech, Inc. is part of the Janssen Pharmaceutical Companies.

We are fostering an environment of performance excellence, built on trust, respect and accountability. Through an emphasis on strong leadership and people development, we will accelerate our market position and outperform the competition.

The Product Director will play a critical role shaping strategy development and execution for COVID-19 Vaccine Consumer. Core responsibilities include the following:

Shape and deliver integrated consumer marketing plans, including plans for underserved populations, aligned to business goals and strategic imperatives for the approved populations.

Assist in shaping the digital strategy, tactical execution and metrics including a robust omnichannel approach that balances proven tactics and innovative approaches with a goal of efficiently and effectively delivering key messaging to the targeted consumers at the right time.

Shape consumer segmentation and journey development to identify key insights for both market opportunities and distinct campaign messaging to address vaccine hesitancy and activate consumers

Partners with HCP COVID-19 lead and Sales Learning & Development on training requirements and execution for both field sales and field medical teams and community engagement teams

Work closely with multiple functions including Government Affairs & Policy, Sales, Sales Learning & Development, Commercial Insights & Strategy, Medical Affairs, Global Strategic Marketing, Communications, Regulatory, HCC, Behavioral Science, and outside vendors in order to effectively execute key commercial activities. 

Key components will include strategy, tactical plans, agency management, budget management, sales support materials, PRC/regulatory review, and creative/message development and execution

Responsible for budget maintenance to support financial objectives.

Continually assesses competitive landscape and responds accordingly.

Work closely with Group Product Director and Finance to ensure appropriate resources and organizational alignment are available to capitalize on short-term and long-term business opportunities. 

This is not an exhaustive, comprehensive listing of job functions. May perform other duties as assigned.

The individual must have excellent skills in communication, cross-functional alignment, and influencing without authority. The individual must also demonstrate intellectual curiosity and willingness to take smart risks – measuring and optimizing based on results. Thought leadership, accountability, and results orientation are required. The successful candidate is a self-starter with a track record of challenging the status quo, delivering results, and earning followership.

This position reports to the Group Product Director, Consumer, COVID-19 Vaccine.  



A minimum of a Bachelor's degree in Marketing, Business, Pharmaceutical Science, or a related field is required.An MBA is preferred.  

Required Skills:

A minimum of 5 years business experience

A minimum of 3 years of Marketing experience

Agency Management Experience

Digital and Media planning

Demonstrated success in strategic and business planning, business results, and influencing without authority

Must have a demonstrated track record of strong leadership capabilities with ability to work effectively in a matrix and unstructured environment.

Must be innovative, proactive, and strong analytically with excellent overall business acumen

Must be capable of managing and prioritizing multiple priorities and demonstrate excellent communication skills

Preferred Skills/Experiences:

Pharmaceutical marketing

Consumer marketing

Consumer activation

Prior Vaccines experience

Prior Launch experience

Digital consumer marketing

People management

This role is located in Titusville, NJ and will require up to 25% domestic travel.

Johnson & Johnson is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.


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