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Product Marketing Manager

New York City, NY, USA | Transferwise

  • Industry:
    Financial Services
  • Position Type:
  • Functions:
    PR & Communications
  • Experience:
Job Description:
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Work daily with the North America product team to drive product adoption

Know our North America customer segments, use cases and LTVs inside out

Work ad hoc with the Latin America product team to run product and feature launches in market

Run customer insight, market research and competitive analyses

Develop value proposition and messaging frameworks for key use cases and test messaging hypotheses 

Build and test multi-channel (email, push, in-app-messaging) lifecycle comms and A/B test to continuously improve performance 

Run scalable cross-sell tests in-product to drive adoption

Own go-to-market for product and feature launches in the Americas

Be razor sharp on product economics, work with analysts to build launch forecasts and opportunity sizing for projects and campaigns

Inform product roadmap, building conviction through customer insight 

Develop creative assets, content and campaigns to help customers get the most value out of the product

Work closely with the performance marketing team to understand CPA for customer segments and keep them closely looped in to product updates

A bit about you 

Experience in product marketing role in high growth / technology company

Proven success at launching new products or features for consumer tech products

Experience running customer insights and market research programmes

Experience running multi-channel tests, with proven results 

Strong bias for data-driven decision making

Strong eye for design, demonstrated by recent campaigns

Excellent communication skills, able to craft succinct, on point messaging

Strong analytics skills, comfortable working with datasets

Self-starter with drive to get things done, able to build effective cross-team relationships to move projects forward

Language skills Spanish / Portuguese a plus

Hard skills HTML and CSS or SQL a plus

University degree level education

Genuine passion and interest in contributing to our mission, we’re not looking for someone just to do the job, but to help us change the way the world moves money

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