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Programmatic - Manager

Pune, India | Merkle

  • Industry:
    Advertising/PR/Marketing/Events
  • Position Type:
    Full-Time
  • Functions:
    IT / Information Technology
  • Experience:
    5-7 years
Job Description:
75 people have viewed this job

The Programmatic team is a group driven to deliver highly effective campaigns through data targeting, audience targeting, and contextual targeting. The ideal candidate will have hands-on experience with programmatic trading in self-service demand side platforms (DSPs). The Programmatic Manager will be a great communicator and ready to lead the team in implementing programmatic media buys across the agency.


Suggest programmatic strategy and tactics that coordinate with and augment the overall media plan objectives for DWA’s B2B clients

Create and actively manage and optimize programmatic campaigns in DSPs

Be consistently curious and inquisitive – learn how platforms work, and more importantly, learn how to game them

Manage campaigns across programmatic mobile, display, video, OTT, CTV, and audio

Understand how data from various channels can help the overall customer journey for each client account

Identify, suggest, and setup private marketplace deals

Continually acquire knowledge by maintaining relationships with key programmatic vendors in DWA’s portfolio

Actively monitor campaign KPIs via reporting

Produce and present engaging campaign analysis to clients, demonstrating the effectiveness of planning, testing, and media optimization and management

Provide insight and guidance to members of the integrated media team, as well as managing at least one more junior member of the Programmatic team.

Maintain and stay current on industry news and research


Qualifications:


5+ years of experience working in the programmatic digital media buying & planning space with focus a on programmatic strategy and execution

Must have in-platform execution experience pulling the levers in DSP platforms (i.e. Google’s DoubleClick Bid Manager, Google Preferred, Amazon AAP, Adobe, TheTradeDesk, MediaMath, Verizon/Oath)

Must love and be curious about data analytics and how that affects the bottom line

Must be passionate about social media and the technologies used to support online and/or mobile advertising operations: ad serving, audience management tools, inventory applications, and third-party ad tags

Experience with digital ads trafficking is required (Atlas, DCM, Sizmek)

Bachelor’s degree from an accredited college or university

Well-versed in the Microsoft Office suite specifically, Excel and PowerPoint

Professional client communication, both written and verbal

Ability to handle multiple projects and prioritize responsibilities

Ability to work efficiently in a fast-pace environment

High level of accuracy and attention to detail

Self-motivated, but also can work well in a team, especially managing and mentoring others.

Ability to proactively organize daily tasks

Keen problem-solving and troubleshooting abilities

Drive, ability to manage details and strategy, meticulousness

Enthusiasm for the future of brand advertising on the web and building that future with DWA


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