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Regional VP, Sales & Marketing

Livermore, CA, USA | Comcast

  • Industry:
    Media / Entertainment
  • Position Type:
  • Functions:
    General Management
  • Experience:
    10-12 years
Job Description:
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Manage and lead the Marketing and Sales Teams. Providing overall leadership in developing and evaluating competitive initiatives with a broad marketing, financial, operational and customer experience perspective to improve customer retention, growth and profitability. Works closely with Regional and Division leaders to build competitive plans based on a region-specific competitive strategy.

Employees at all levels are expected to:

- Understand our Operating Principles; make them the guidelines for how you do your job

- Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services

- Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences

- Win as a team - make big things happen by working together and being open to new ideas

- Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers

- Drive results and growth

- Respect and promote inclusion and diversity

- Do what's right for each other, our customers, investors and our communities

Core Responsibilities:

- Where necessary, coordinates with cross functional leaders in Care, Operations, Engineering and Finance.

- Plans include mass media campaigns, subscriber and non-subscriber direct mail, online marketing, customer retention initiatives and coordination with retention queue offers and strategies.

- Responsible for assisting markets achievement of their connect and disconnect goals.

- Reviews, coordinates, and as necessary approves all market-level marketing plans.

- Maintains compliance with corporate and division guidelines and imperatives.

- Manages the efficiency and effectiveness of direct marketing campaigns and customer retention initiatives by coordinating a robust process of measurement, evaluation and information sharing across the division.

- Utilizes division and market resources to maintain a test, learn and share process.

- Seeks to propagate a balanced portfolio of test initiatives across the division.

- Monitors competitive footprint, activity and impact.

- Provides analysis and direction to the markets and senior division leadership regarding threats and opportunities.

- Assimilates market analysis provides input into corporate competitive strategy development.

- Manage or coordinate activity among the Twin Cities region in compliance with division and corporate office direction to achieve business objectives.

- Develop and manage project plans, schedules and budgets, which include new market deployments or new product launches.

- Maintain a working knowledge of the data, video and voice industries, product lines, and the needs of the target markets in order to appropriately advise direction.

- Establish and employ a management oversight process to regularly assess both individual and group performance relative to overall goals and objectives.

- Manage to subscriber, operating P&L and capital budgets, performance targets and return on investment (ROI) business requirements.

- Monitor competitive activity and market conditions.

- Establish and cultivate effective business relationships, both cross-functionally and with Division and Corporate Marketing teams.

- Provide guidance and resources to team of over 15 associates.

- Must address personnel issues/performance issues in accordance with Company Policy.

- Perform duties inherent in all supervisory, professional and administrative positions.

- Punctual, regular, and consistent attendance.

- Perform other duties as assigned.

Job Specification:

- B.A. or B.S. degree required.

- MBA preferred.

- Minimum 10 years experience working in a strategy shaping role in a highly competitive Industry, preferably marketing or finance.

- Minimum 5 years senior level consumer marketing experience with a national company, preferably with a technology-oriented service business.

- Extensive experience budgeting and forecasting subscriber performance with proven success in meeting or exceeding budgeted performance.

- Minimum 5 years experience managing a team and leading high profile initiatives. Experience in corporate and field roles a plus.

- Prior P&L responsibility a plus Strong quantitative, financial, communications, and presentation skills required.

- Self-starter with a proven ability to work with all levels of the organization.

Additional Requirements:

- Must have ability to project a professional business manner and operate with a high degree of integrity at all times.

- Must be a team player, able to handle ambiguity, anticipate and react to changes quickly.

- Excellent written and oral communications, interpersonal skills and planning and organizational skills.

- Strong problem solving ability with excellent written/verbal communication and presentation skills.

- Proof of valid insurance, valid Driver’s license, and safe driving record required.

- Willingness and ability to travel, as required.

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