Search Engine Marketing - Team Lead
Cambridge, MA, USA | Kayak
Industry:Internet / Online Media
Job Description:67 people have viewed this job
We’re looking for a marketing leader with 6+ years of experience in paid search to grow and optimize our paid search activities in North America. In this position you will manage a team of highly skilled SEM account managers, with whom you will set and execute strategy to take our marketing efforts across relevant search engines to the next level. If you’re a motivated self starter with a passion for data, technology, paid search and travel, this is the job for you.
Own and optimize KAYAK paid search programs in North America from strategy to execution, with responsibility for driving fastest growth possible
Manage, support and develop a team of highly skilled SEM account managers
Manage a multi-million-dollar budget to deliver maximum return on investment and value for spend.
Track and analyze channel results and improve performance based on learning.
Partner with product management and engineering teams to continuously improve our in-house marketing tools
Work closely with PPC management team to define, develop and challenge SEM best practices to meet both short and long term goals
Partner with data analytics teams to measure marketing effectiveness, always finding ways to become more efficient and gain more transparency into performance.
Identify, scope and implement opportunities to grow portfolio
BA/BS degree required.
6+ years of hands-on experience in Paid Search with a demonstrated track record of getting results and delivering against agreed upon goals
Team Management experience
Superior project and management skills; results-focused with superb execution and follow-through; highly attentive to detail.
Ability to be both strategic and tactical to prioritize opportunities, test, and implement successful campaigns.
Ability to approach change with a real passion for innovation and creative problem solving.
Technical proficiency in common online technologies, including tracking and analytics platforms.
Strong analytical skills and advanced proficiency in Excel and SQL. Python knowledge is also appreciated but not a requirement.
Efficient, highly productive multitasker; self-motivated; thrives in entrepreneurial environment.
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