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Senior Director, Digital Marketing Leader

Richmond, VA, USA | Markel

  • Industry:
    Insurance - General
  • Position Type:
  • Functions:
  • Experience:
    10-12 years
Job Description:
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The successful candidate will be a member of the Markel Digital Leadership team and will lead the Markel Digital Marketing Team to create a vision and strategy for how Markel presents itself to the outside world via digital marketing assets and digital and social platforms. This includes leadership and strategic oversight over developing a digital marketing and social strategy to be leveraged across the organization. This will include development of digital marketing strategies to support enterprise-wide, product line-specific, and event-specific initiatives for underwriting, business development, and shared service teams. 

This leader will lead digital team members in developing and maintaining Markel’s external facing web sites, develop an enterprise wide social strategy by platform, build a search engine optimization strategy and curate new digital marketing assets in coordination with our business partners.

Translate a vision that represents Markel as a Digital Leader into a coherent digital marketing strategy taking into account all platforms and assets to support digital efforts

Work with business partners to develop, execute, and integrate a digital marketing strategy within wider company marketing plans

Lead and manage digital marketing team

Build a team of experts on PPC, SEO, email campaigns, blogs, forums, and other social media experience to measure digital marketing efforts, understand analytics and measuring ROI

Increase Markel’s brand awareness through digital marketing channels

Work with senior employees on how to leverage digital marketing in development of overall business plan

Collaborate with Divisional and Corporate Marketing on content that can be leveraged for Digital Distribution

Requirements for the role:

Bachelor’s degree required; Bachelor’s in Marketing, Communications, or Business preferred

Digital marketing qualification preferred

10+ years of digital marketing experience

Experience leading and motivating a team

Strong team interpersonal skills with the ability to build relationships both internally and externally

Ability and proven track record in developing and executing a digital marketing strategy

Proven project management, organizational, and analytical skills

Experience managing a budget

Ability to manage multiple projects simultaneously with effective time management

Knowledge of the insurance industry and distribution channels within the Insurance industry experience is a plus

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