Senior Director, Email Strategy & Operations
New York, NY, USA | Conde Nast
Industry:Media / Entertainment
Job Description:81 people have viewed this job
The Senior Director, Email Strategy & Operations is responsible for building & managing a cross-functional team of strategists, marketers, and operations specialists, to define & execute corporate email strategy & roadmap for 16+ brands including Vogue; The New Yorker; Vanity Fair; GQ; WIRED.
The primary goals for this role include growing loyalty/engagement, email traffic, subscriber base, and revenue.
Increase newsletter engagement rates through testing, content analysis, targeted segmentation, and recipient-level content personalization
Grow consumer revenue from email marketing efforts including acquisition, re-marketing, cross-promotion and upsell, CRM (onboarding, retention/renewal, re-engagement), and transactional messaging
Grow audiences through organic & paid efforts, including BounceX for on-site email acquisition, and identify additional acquisition opportunities
Define universal rules of engagement for email stakeholders across the organization, including: transparency, template standardization, list policies, frequency capping & contact permissions
Democratize email analytics through development of business intelligence dashboards
Develop KPIs and partner with brands to design customized strategic initiatives
Integrate paywall, affiliate, and commerce strategies
Collaborate with business development teams on email ad product definitions
Increase newsletter ad sell-through rate by strengthening sales teams' packaging and positioning strategy
Diversify revenue sources by identifying and growing non-advertising growth channels (consumer products; print & digital subscriptions; affiliate opportunities; cookie linkage; etc.)
10+ years experience in email strategy, with both content-based email for publishers, and promotion-based email for marketers.
Excellent understanding of email execution concepts and metrics; deliverability; best practices.
Excellent understanding of data management and data exchange concepts.
Expertise in email compliance and privacy legislation, both domestic and international (specifically: CAN-SPAM; GDPR; CASL; CCPA).
Excellent writing and communication skills.
Experience with Sailthru or similar ESP platforms is required.
Experience with Google Analytics is preferred.
HTML coding experience preferred, particularly for email.
Highly organized, and able to balance a multitude of ongoing projects and initiatives across brands.
A self-starter with a proactive mindset, capable of seeking out and building the necessary relationships throughout the organization in order to achieve success.
Highly analytical and capable of deriving meaning from data through testing and optimization.
BA/BS or equivalent working experience.
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