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Senior Director Hybrid Cloud Integrated Marketing

Palo Alto, CA, USA | VMware

  • Industry:
    Computer Software / Computer Games
  • Position Type:
  • Functions:
    General Management
  • Experience:
Job Description:
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VMware is looking for a talented and high-energy Sr. Director of Integrated Marketing to join our Hybrid Cloud Integrated Marketing team.Reporting to the Sr. Director of Integrated Marketing for Hybrid Cloud and TNS, you will have key responsibilities ranging from developing end-to-end marketing strategies in support of our hybrid cloud portfolio of products and solutions, crafting audience-first programs and driving execution across a cross-functional and distributed team of marketers.

In this role you will have a deep understanding the impact of different types of programs and strategies throughout the customer journey to help accelerate the buying decision and support the entire customer lifecycle:from acquisition to advocacy. Based on data and insights that are continually evolving, you will strive to refine and optimize our GTM marketing approach to improve the customer experience and drive greater customer engagement while achieving key business outcomes.

Integrated Marketing serves as “air traffic control” for all hub-specific marketing strategies and execution.This team provides GTM insight to our cross-functional teams around the world and helps with prioritization of marketing efforts against our aligned KPIs.We are a team committed to worldwide line of sight/alignment and consistent, measurable investment and execution. This is a player-coach role – perfect for someone who can roll up their sleeves as well as provide mentorship to others.

Your leadership and measurement will focus on:

•Directing, developing and supporting the Hybrid Cloud Hub marketing team 

•Where needed, driving and stewarding the execution of key global Hub marketing programs

•Supporting the sales and GTM pipeline objectives for Hybrid Cloud (across all routes-direct and indirect)

•Improving VMware’s perception and reinforcing our market leadership around our Hybrid Cloud GTM (across customers, partners, press and other influencers)

•Managing line of sight on a distributed budget of OPEX and partner development funds

•Being a senior sponsor and advocate of major change management programs impacting marketing

Integrated Marketing requires a versatile skillset. We touch and support programs spanning the entire sales cycle including customer acquisition, events, digital marketing, social and community, customer references and loyalty, thought leadership, product adoption, and everything in between. Our hub marketing team is the strategic lead for program development and we share execution responsibilities with our extended teams in the field. We work collaboratively and cross-functionally well outside of our time zone to deliver marketing programs, content and guidance to the teams driving marketing execution in the regions and across functions.


•Proven International IT B2B Marketing experience, ideally within an integrated marketing model

•Comfortable operating in a highly matrixed environment, i.e. multiple Business Units, countries, segments, go-to-market channels, and budget sources

•Business-oriented marketer, capable of linking strategy to planning, through to execution

•Strong negotiator and storyteller (both internally and externally)

•Team player and excellent relationship-builder

•Can easily balance between ‘leader’, ‘player’ and ‘coach’

•Uses data to support intelligent decision making, without losing sight of the big picture

•Ability to travel when needed to other locations across the globe (25%)

•And of course, we want you to be EPIC2 – our values - ‘execute’, passion’, ‘integrity’ ‘customer focused’ and ‘community focused’ – values we are proud of.

Education, Training, Experience

•BA Degree or equivalent required (MBA or equivalent is ideal)

•History of building strong stakeholder alignment – particularly with GTM functions

•A track record of talent development and distributed team management (multi-region)

•Previous pipeline responsibility

•Spokesperson experience (additional training will be provided)

•Good balance of direct and indirect (partner/channel) marketing

•Familiarity with the evolving role and value of the marketing technology stack 

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