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Senior Director, Marketing Technology

San Francisco, CA, USA | Multinational software corporation

  • Industry:
    Computer Software / Computer Games
  • Position Type:
  • Functions:
    General Management
    Marketing
  • Experience:
    10-12 years
Job Description:
61 people have viewed this job

As the owner of marketing technology, the individual will serve as the chief architect for our MarTech road map, remain current on digital innovation trends, and execute on data-driven initiatives for direct-to-customer marketing. The MarTech roadmap will enable effective marketing execution to achieve both short and long term strategic/financial objectives with a single cohesive customer experience.

This position will partner across the company with Marketing, Customer Success, Product, Technology and Analytics to build and develop a closed loop optimization strategy through tools, technology and process reinvention. 

The ideal candidate has a passion for technology and how it can be used to create business outcomes for high performance marketing teams, an innate ability to transform complex technical concepts into easy-to-understand concepts and the ability to build and improve scalable mechanisms for managing our marketing execution strategy. Comfort with and experience in a highly data-driven marketing organization & a transformative mindset is a must.

They should also have proven leadership skills and the ability to effectively partner, motivate and inspire large internal and external teams, as well as leading peers and influencing senior executives. This person will need to effectively manage multiple projects and resources in a fast-paced environment. A successful candidate must be highly analytical, self-motivated, organized, flexible, have strong attention to detail, and the ability to complete projects within aggressive timeframes. The position will work closely with senior executives.

Responsibilities

Leads marketing technology strategy and approach, ensuring implementation of new technology meets current and future needs for marketing tech, data integration and campaign optimization

Evaluates third party tools for Multinational software corporation marketing transformation

Strategically manages the technology investments for establishing the necessary processes, infrastructure, and tools to support the development, distribution, and tracking of marketing activities to achieve KPI goals

Gathers and defines business requirements for ongoing marketing technology investments. Understand how to map business requirements to technology capabilities and, if necessary, how to adjust existing business processes to take full advantage of these capabilities

Understands and defines management, measurement, accountability and ROI objectives. Knows the priorities when it comes to tracking and measuring marketing performance and understands the technology capabilities required to act upon these priorities

Serves as an internal champion for marketing technology initiatives. Helps marketers learn how to take advantage of new tools; embraces data driven marketing; and fosters a culture that puts experimentation, measurement and analysis at the center of every campaign

Cultivates a high-performance team of professional, motivated and engaged staff through effective training, performance management and career-development activities while leading them to achieve established business results and performance metrics

Maintains and develops, as appropriate, marketing’s view point on its present and future marketing technology needs

Some of the key focus areas around business are:

Marketing campaign planning

Brand/digital content management

Social listening

UGC management

End-to-End process and technology integration across marketing, creative and customer success

Minimum 

Qualifications


10+ years of experience in Marketing, preferably in a mid- to large-size corporation; experience should include 3+ years in a senior media/marketing leadership role

5+ years of people management experience required; experience developing, coaching and motivating future marketing leaders

Strong analytical and problem-solving skills

Experience working with a wide range of technology solutions such as Marketo/Eloqua, Adobe, Neustar, attribution partners, SalesForce, DMP, DCO etc.

Ability to manage and prioritize heavy work load and meet deadlines in a fast-paced environment

Strong business acumen, with the ability to work effectively with senior leaders and other key stakeholders throughout the organization

Experience in vendor management and deploying global solutions across multiple consumer brands

Thinks Strategically: Takes a broad view of the business, industry, and consumer environment to anticipate changes, process re-engineering and technical innovations

Bachelor's Degree in Technology/Marketing/Communications, or another related field

Preferred Qualifications


Master’s in Business/Marketing viewed preferably

Experience in collaborating with Data Architecture & IT teams

Experience in working in an agile environment enabled through a plan-build-run mindset

Client services mentality, flexibility and willingness to collaborate openly with other functions


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