Senior Director: Sales Enablement
Remote, USA | The Gartner Group
Job Description:79 people have viewed this job
The mission is to help both startup and larger technology vendors and solution providers improve their marketing effectiveness by providing advice on how to improve traditional and emerging strategies for effective prospecting, demand generation and lead nurturing programs.
This position will include a broad range of advice and research around outbound prospecting and inbound qualification and nurturing via sales development reps (SDRs) and inside sales reps (ISRs) and field reps. Coverage includes channels and calls-to-action (CTAs), cadences/sequences, nurture strategies, enablement, metrics, reporting structures and tools/technologies.
Advice and research will also include lead scoring, qualification strategies, funnel stage definitions and handoffs between SDRs and field/inside sales
While much of the advice and research will be centered around traditional demand-generation and prospecting campaigns, the analyst will also need to be able to provide advice when running around account-based marketing (ABM) programs
The coverage will also extend to sales enablement strategies for customer-facing roles
Our team works with clients in every technology segment in North America and across the world. Our analysts bring value by helping them address their own unique challenges.
The position will be oriented to providing advice to technology marketers within the vendor organization.
Developing and extending applied business model advice and frameworks through written research
Creating materials for delivering face-to-face and video based presentations and discussions with clients.
Ensuring integrity of our research and maintain Gartner independence
Bachelor's degree in related field; Masters preferred
Hands-on marketing experience, including management or enablement of SDRs and sales reps within large technology companies
Broader-based sales enablement experience (beyond the SDR role) is strongly preferred
Stellar writing and presentation skills are prerequisites for this position.
The candidate must have demonstrated the ability to work in a self-motivated manner but within a collaborative team environment.
Strong communicator who is able to explain complex concepts both concisely and simply
Credibility to represent Gartner research methodology and strategies effectively at a senior level.
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