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Senior Director/Director – Inflammation Marketing, Opinion Leader Programs

Foster City, CA, USA | Gilead Sciences

  • Industry:
    Pharmaceutical / Biotech
  • Position Type:
  • Functions:
    General Management
  • Experience:
    7-10 years
Job Description:
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Job Description

Gilead Sciences is a biopharmaceutical company that discovers, develops and commercializes therapeutics to advance the care of patients suffering from life-threatening diseases worldwide.Headquartered in Foster City, CA, Gilead has operations in the United States, Europe and Australia. 

We have the following exciting opportunity in our Foster City, CA location:

Director – Inflammation Marketing, IBD Opinion Leader Programs (OLP)

This role is a foundational role and the beginning of a core build out of the US IBD marketing team for the launch of Filgotinib in Ulcerative Colitis (UC).The Director will assume a key leadership role responsible for a multitude of OLP-related activities aimed at preparing the US commercial organization and the external marketplace for this important launch into a novel therapeutic area for Gilead.The individual who assumes this role will ultimately be responsible for hiring and leading the IBD OLP team to support the ongoing launch activities.

Reporting to the Senior Director of Inflammation Marketing, this role will be responsible for:

Leading & driving the US thought leader engagement POA for filgotinib in IBD

Effectively translating scientific, clinical and market research into actionable commercial activities

Leading development and implementation of a robust US advisory board plan across national, regional, community and AHCP customers

Establishing and maintaining relationships with key opinion leaders and medical associations

Development and execution of the US Conference plan for national and regional IBD meetings

Building the strategic and operational readiness plan for the UC speakers bureau (nomination, training, content development, and monitoring)

Coordinating the development of integrated unbranded and branded OLP tactics according to strategy and within agreed upon budgets

Gaining approval for marketing materials through internal review process to ensure marketing activities are in compliance with regulatory and legal requirements

Developing processes for accurate measurement and evaluation of appropriate OLP activities

Participating in the annual brand planning process, leading development of the OLP plan and budget

Effectively managing agency partners to produce deliverables within timelines and allocated budget

Collaborating with the global marketing team on KOL engagement and tracking

Collaborating with HCP marketing team to ensure alignment of key messages and customer insights

Developing, coaching, managing performance of direct reports (when built out)

Leading or serving as a key commercial member on cross-functional initiatives, often with high visibility within the organization

Knowledge & Skills:

B.A. required (MBA or other advanced degree preferred)

8-10+ years of pharmaceutical industry experience

Launch experience a plus

Leadership/team management experience a plus

Must possess excellent strategic thinking skills with ability to formulate, develop and execute strategy

Ability to translate market research findings into actionable insights and tactical plans

Ability to understand and communicate clinical data and high-level science

Strong interpersonal skills with the ability to interact, present to, and challenge KOLs

Strong capacity to collaborate with and lead cross-functional teams. Must work cooperatively with commercial management, clinical development, medical affairs, regulatory, compliance, market research and others

Demonstrated excellence in project management and effectively managing multiple projects/priorities

Ability to effectively lead agencies and other external partners in aligning and developing tactical plans and promotional materials that are aligned with brand strategy

Firm command of financial management with an understanding of revenue forecasting and expense budget planning and tracking

Must be able to travel extensively as dictated by business need, including overnights and attendance at some nighttime and weekend programs

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