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Senior Manager, Conversion Marketing

New York, NY, USA | SiriusXM

  • Industry:
    Media / Entertainment
  • Position Type:
  • Functions:
  • Experience:
    7-10 years
Job Description:
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The Senior Manager, Conversion Marketing Program Management is responsible for executing marketing and operational programs that improve SiriusXM's ability to convert New and Used Vehicle trialers into paying subscribers.

Duties and Responsibilities:

Launch and closely monitor performance of programs designed to activate radios prior to the trialer driving off the dealer lot, leveraging variety of automated and manual processes

Closely manage all elements of an ongoing dealership pilot that is intended to get dealerships to discuss and promote SiriusXM more during the vehicle purchasing process

Aggressively execute initiatives by partnering closely with Supply Chain, Network Operations, Business Intelligence, Marketing Operations, Analytics, and Channel Marketing groups.

Work with Director Conversion Marketing Strategy team on ad-hoc analysis to ensure a newly launched program is working properly before transitioning to ongoing reports to assess ongoing performance

Work with Marketing Analytics and channel managers to create dashboards and reporting tools that provide 360 degree view of ongoing program performance

Supervisory Responsibilities:


Minimum Qualifications:

Bachelor's Degree required. MBA a plus.7+ years of Marketing experience, preferably in direct marketing and/or project management roles/groups

Exceptional project management skills

Solid analytical abilities and thought process

Experience communicating and presenting to Senior Management.

Requirements and General Skills:

Interpersonal skills and ability to interact and work with staff at all levels.

Excellent written and verbal communication skills.

Ability to work independently and in a team environment.

Ability to project professionalism over the phone and in person.

Willingness to take initiative and to follow through on projects.

Spelling, grammar, proofreading and editing skills.

Strong organizational skills and attention to details.

Excellent time management skills, with the ability to prioritize and multi-task, and work under shifting deadlines in a fast-paced environment.

Ability to operate independently and effectively in a matrixed environment, aggressively managing projects to achieve goals.

Must have legal right to work in the U.S.

Technical Skills:

Strong Excel skills

Thorough knowledge of rest of MS-Office Suite (Word, PowerPoint)

SQLl/database experience a plus

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