Senior Manager, Digital Marketing
Oakbrook Terrace, IL, USA | Cox Communications
Industry:Media / Entertainment
Job Description:141 people have viewed this job
The Senior Manager, Digital Marketing is responsible for the planning, creation, execution and performance of digital marketing strategies for the vAuto and HomeNet businesses. The Digital Marketing Senior Manager will ensure the success of marketing campaigns by constantly testing, optimizing and managing all digital channels.By using search engine optimization (SEO), search engine marketing (SEM), pay per click (PPC), and other digital marketing tactics, the Digital Marketing Senior Manager will drive sales and marketing qualified leads to our website properties.
BS/BA degree in related discipline required (Marketing, Communications or Digital Technologies preferred)
Advanced degree or certification preferred
Generally 10 years of proven work experience in digital marketing and designing, implementing and managing successful digital marketing campaigns (i.e. large scale paid search, display and paid social campaigns in B2B setting)
3 years of experience in a management/leadership role
Deep understanding of digital marketing strategies and tactics across a range of channels including (but not limited to) social media, search marketing, e-commerce, lead generation, and website analytics
Proven capabilities around audience segmentation and targeted messaging
Hands on experience with salesforce marketing cloud and database optimization
Basic understanding of web, desktop publishing and email design include: HTML, CSS, dynamic content generation, and device view-ability
Experience with updating and designing graphics files for email marketing campaigns and social posts and preparing html files for email marketing campaigns.
Experience with Adobe creative suite
Excellent team, organizational and project management skills as well as superior written and verbal business communications skills.
Examples of previous projects/work will be required as part of the hiring process.
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