Senior Manager, Marketing Analytics
Burbank, CA, USA | Warner Bros.
Industry:Media / Entertainment
Job Description:73 people have viewed this job
The Senior Manager, Marketing Analytics will be responsible for leveraging data analytics to help driving growth and improving retention for our new streaming service HBO Max. You will perform analysis to provide actionable insights. This role will partner closely with HBO Max growth marketing team to help them understating HBO Max consumers behaviors, providing insights and recommendations. The Senior Manager, Marketing Analytics will use analytical techniques to develop critical insights and creating a deep understanding of the HBO Max consumers, which will drive improvements to acquisition and retention marketing. This role will also work cross-functionally with data team, data science team, product team and content team.
Manipulate and analyze large amount of data using SQL or R to surface valuable trends and insights to drive customer acquisition, engagement and retention.
Provide analytics support for marketing testing strategies such as testing design, sample size, statistical significance test.
Make recommendations for marketing partners with insights from your analysis.
Perform analysis like segmentation, marketing campaign measurements, KPI deep dives, marketing efficiency, marketing spend optimization and customer journey analytics.
Curate audiences and inform engagement tactics to enable differentiated, relevant marketing touches across CRM channels (email, in app, push).
Synthesize analytics and statistical approaches into easy-to-consume storylines, both visually and verbally, and provide indicated actions for executive audiences.
Capture business requirements for data and analytic solutions and collaborate with the Marketing team to ensure business requirements align with business needs.
Analyze content promotions and surface insights that will help drive viewership and a more loyal customer base.
Support day-to-day collaboration with Marketing to communicate insights and recommend data informed strategies.
Present analysis to business partners and senior leadership.
BA/BS in statistics, mathematics, economics, industrial engineering or other quantitative discipline.
7+ years of relevant experience in marketing business analytics.
Must be an experienced analytics professional who is truly passionate about marketing and analytics.
Deep knowledge of CRM, lifecycle marketing, media measurement.
Experience managing a team, including experience with remote teams.
Experience with large data sets and analytical tools.
Knowledge of a scripting language (SQL, Python, R, etc.).
Knowledge of a dashboarding language (Tableau, looker, etc.) or equivalent report building experience not required but a plus.
Experience with statistical analyses for marketing, advertising testing, customer segmentation and econometrics / marketing mix modeling.
Entertainment industry experience preferred.
Subscription-based business experience preferred.
Digital marketing analytics is a plus.
Advanced skills in Excel, PowerPoint.
Strong interpersonal, communication and presentation skills.
Strong team focus with outstanding organizational and resource management skills.
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