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Senior Mananager, Marketing Research & Planning

Atlanta, GA, USA | Comcast

  • Industry:
    Media / Entertainment
  • Position Type:
  • Functions:
  • Experience:
    7-10 years
Job Description:
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Responsible for managing, gathering, analyzing, and interpreting

information about a market, product, or service to be offered in that

market, and the past, present, and potential customers for the product

or service. Reviews and produces research into the characteristics,

spending habits, location, and needs of the business's target market,

the industry as a whole, and its competitors. Develops financial and

operational objectives. Ensures operational plans are aligned with

business objectives. Contributes to functional strategy development. Has

a greater degree of impact on business results, and typically manages

one or more groups of professional employees.

Employees at all levels are expect to:

- Understand our Operating Principles; make them the guidelines for how

you do your job

- Own the customer experience - think and act in ways that put our

customers first, give them seamless digital options at every touchpoint,

and make them promoters of our products and services

- Know your stuff - be enthusiastic learners, users and advocates of our

game-changing technology, products and services, especially our digital

tools and experiences

- Win as a team - make big things happen by working together and being

open to new ideas

- Be an active part of the Net Promoter System - a way of working that

brings more employee and customer feedback into the company - by joining

huddles, making call backs and helping us elevate opportunities to do

better for our customers

- Drive results and growth

- Respect and promote inclusion and diversity

- Do what's right for each other, our customers, investors and our


Core Responsibilities:

- Manages and monitors Marketing Research Analysts and Representatives

within the Market Research & Planning team.

- Collaborates with the VP, Director, and cross-functional VPs and

Directors in creating and implementing research training modules.

- Oversees research projects and evaluates reports/summaries of


- Oversees the research of target markets, ratings, and market responses

to programs and campaigns.

- Manages Marketing Research budget.

- Manages the collection and analysis of relevant information concerning

current and potential markets and competitors.

- Trains management to use both accepted and innovative research

techniques, standards, and practices.

- Monitors research methods for adherence to standards and practices.

- Develops market research designs, designs studies to define market

segments, and conducts competitive research and analysis. Oversees

vendor management and works to ensure that consistent quality control

and project objectives are met.

- Applies and communicates marketing research design and analytics in

meaningful ways to the business and business owners.

- Consistent exercise of independent judgment and discretion in matters

of significance.

- Regular, consistent and punctual attendance. Must be able to work

nights and weekends, variable schedule(s) as necessary.

- Other duties and responsibilities as assigned.

Job Specification:

- Bachelors Degree or Equivalent

- Generally requires 8-11 years related experience

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