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Senior Product Manager

Minneapolis, MN, USA | U.S. Bank Wealth Management

  • Industry:
    Banking / Investment Banking
  • Position Type:
    Full-Time
  • Functions:
    Financial Services Professional
    Marketing
    Product Development
  • Experience:
    10-12 years
Job Description:
98 people have viewed this job

Responsible for the flawless execution of the Digital Collections Engagement and Marketing campaigns across all digital channels (email, SMS, web, mobile, etc.).Responsible for sequencing of channels, customer segmentation, coordination with technology & vendor partners, analysis of campaign results, continuous improvement and optimization.

Segments population for content, channel sequence, tone, etc. based on defined communications journey.Manages the rules and criteria used to generate automatic communications.Tracks performance and conducts tests to improve results. ​Manages vendor partners, ensures campaigns are delivered on time and flawlessly by coordinating and monitoring all parties involved.Defines and optimizes internal and external processes.Project manages delivery of new features.

Qualifications

Basic Qualifications

- Bachelor's degree, or equivalent work experience

- 10 or more years of related work experience

Preferred Skills/Experience

- Experience in the financial services industry, Collections specifically as a plus

- Skilled in translating business questions and objectives into platform requirements / features and user stories

- Experience working on and with Agile teams

- Salesforce Marketing and Sales Cloud

- Adobe Product Suite

- Digital Customer Journey experience

- Demonstrated marketing and marketing research skills

- Excellent verbal and written communication skills

- Strong financial and competitive analysis and computer skills

- SAS and / or SQL experience a plus

- Demonstrated management, leadership and interpersonal skills


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