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Senior Product Marketing Manager, Mobility

Atlanta, GA, USA | Cox Communications

  • Industry:
    Media / Entertainment
  • Position Type:
    Full-Time
  • Functions:
    Marketing
  • Experience:
    7-10 years
Job Description:
55 people have viewed this job

VACCINE POLICY: WHERE PERMITTED BY APPLICABLE LAW, YOU MUST BE FULLY VACCINATED AGAINST COVID-19 TO BE CONSIDERED FOR THIS U.S.-BASED JOB (REASONABLE ACCOMMODATIONS FOR MEDICAL AND RELIGIOUS OBJECTIONS WILL BE CONSIDERED).


Cox Automotive is currently looking for a Senior Product Marketing Manager, Mobility to join our team in Atlanta, Georgia.  


Job Summary: 


The Senior Product Marketing Manager, Mobility is responsible for the development and delivery of marketing strategy to drive and support our Emerging Transportation Ventures group within Cox Automotive Mobility. The role supports a consumer-first approach and serves as a Marketing champion for disruptive innovation in autonomous, connected, electric and shared technology and services to drive ideation, proof of concept, launch and scale. Key functions for this role include product marketing, client marketing, sales enablement, consumer research and more while supporting the evolving business strategy. Using a consumer lens, the Senior Product Marketing Manager will need to become an expert on the products, models, target markets, clients, and competition to translate knowledge into high-impact materials that clearly communicate the value of our products/offerings to the marketplace.  


Collaboration, communication, and leadership are critical to the success in this role. This position will partner with counterparts across Cox Automotive, leverage agencies and roll up their sleeves to support the business. The ideal candidate will have experience building go-to-market strategy for new products and initiatives, orchestrating all functions within the marketing organization and a wide range of internal business stakeholders. We’re looking for proficiency and demonstrated expertise in most of the following areas: product marketing, consumer marketing, brand positioning, campaign development, sales enablement, digital and experiential marketing, marketing automation and analytics. This role will report to the Sr. Director, Marketing for Cox Automotive Mobility.


What You'll Do:


• Defining the marketing strategy that supports the evolving Emerging Transportation Ventures businesses. 


• Developing marketing pitches to support new ventures, business development and client-facing efforts.


• Developing the unique brand positioning and value proposition for each product that defines the reason to believe. 


• Lead the development of the ideal consumer flexible access journey with internal stakeholders and represent the voice of the consumer/consumer first approach.  


• Understand market need, competitive landscape for consumer mobility offerings.


• Lead the strategy & execution for partner marketing support and leverage learnings to drive partner success, act as strategic consultant for new product launches with key partners.


• Push for the development of product features that drive growth (push notifications, member referrals, online sign up, etc.) 


• Collaborate across CAI to identify key Marketing engagement and success drivers for consumer/partner Marketing efforts. 


• Partner with the research team to utilize consumer studies to uncover what customers mobility needs are not being met today.  


• Efficiently managing the marketing budget through thoughtful allocation of funds to support product launches, strategic communications, industry presence, creative development, and campaigns.


• Providing guidance and direction to agency partners to deliver high-impact campaigns that drive prospect and client engagement and leads for our sales team.


• Partnering with product, sales and marketing teams to identify key thought leadership partnership opportunities.


• Inspiring the team to take new and innovative steps to develop unique content and messaging and to educate the industry.


• Partnering with stakeholders across the business, work closely during product pilots to understand the product value, key messaging, and early adopters to drive marketing collateral, testimonials, and case studies.     


• Communicate regularly with product, operations, and sales leadership to keep current on marketing activities, provide updates and insight-based suggestions on future campaigns and strategies. 


• Partner with market research to test marketing concepts and messaging for target markets. 


• Use “voice of the client” perspective when developing product positioning and messaging that differentiates Cox Automotive Mobility in the marketplace. 


• Develop strategic marketing analysis where needed, working with market research team. Examples include creating and partnering with research to conduct market analysis, SWOT, market sizing, revenue projection, and detailed competitive investigation.


• Identify and assesses opportunities based upon market demands, unmet needs, common issues or underlying causes, competitive analysis, and potential business relationships.


Qualifications:


Who You Are:


• Where permitted by applicable law, must be fully vaccinated against COVID-19 to be considered for this U.S. based job.  (Reasonable accommodations for medical and religious objections will be considered.)


• Bachelor’s degree in business or related discipline and 7 years’ experience in product and/or consumer marketing or an equivalent combination of education and work-related experience.


Preferred Qualifications:


• Experience across multiple facets of marketing, including product marketing, consumer marketing, brand positioning, campaign development, content marketing, thought leadership, development of sales enablement tools.


• Experience working with global stakeholders and teams.


• Pragmatic Institute certifications.  


• Experience in developing creative for advertising materials and advertising communications.


• Developed interpersonal and communication skills and the ability to work on cross-functional teams in both leadership and member roles.


• Analysis skills to not only present data but also summarize the findings and propose recommendations for future improvement.


• Ability to work with sales teams on sales enablement materials.


• Support marketing events at a national level.  


• Innovative and visionary in the area of marketing and campaign development.


• Must have a style that promotes respect, credibility, and trust throughout the organization.


• Strategic thinker and creative marketer.


• Ability to embrace change, wear multiple hats and work in a variety of environments, from start-ups to matrixed organizations. 


• Results oriented and self-motivated.


• Knowledge of marketing technologies (ex. Salesforce, Seismic, Social Platforms).  


• Advanced Microsoft Excel and PowerPoint skills.


Who We Are


About Cox Automotive


There’s nothing ordinary about Cox Automotive. We are people of every background driven by our passion for mobility, innovation, client success and community outreach. We make buying, selling and owning (or simply using) cars easier for everyone. Touching more than 40,000 clients across five continents, we bring together the best brands and the best teams to propel the automotive industry forward. Some of those team members work for our iconic consumer brands like Autotrader and Kelley Blue Book, while others are creating the future of automotive at industry-facing brands like Dealer.com, Manheim and vAuto.


About Cox 


We are the Cox family of businesses. We’ve been making our mark since 1898 by building and evolving world-class businesses, staying true to our values, and encouraging top talent to always look for growth and impact while building a career with us.  Our primary divisions – Cox Communications and Cox Automotive – are driving a new wave of innovation, powering smart cities with powerhouse broadband communications and pioneering greener, more progressive transportation alternatives for individuals and fleet operators.We’re also expanding into new spaces like cleantech and healthcare to rev up our momentum toward building a better future for the next generation.We’re looking for the talent today who will be our leaders tomorrow.


Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO). 


Cox is an Equal Employment Opportunity employer – All qualified applicants/employees will receive consideration for employment without regard to that individual’s age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.Cox provides reasonable accommodations when requested by a qualified applicant or employee with disability, unless such accommodations would cause an undue hardship.  


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