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Senior Product Marketing Manager

Niskayuna, NY, USA | General Electric

  • Industry:
    Energy / Renewable Energy / Oil & Gas
  • Position Type:
  • Functions:
  • Experience:
    7-10 years
Job Description:
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GE Research is GE’s innovation powerhouse where research meets reality. We create leading-edge technology in world-changing efforts like carbon capture for sustainability, hydrogen-powered electric flight, ultra-precision healthcare, and more. The purpose of the Technology Incubation Group is to commercialize and monetize these innovations to make them accessible to customers through building startups, partnering towards manufacturing, and licensing technology in partnership with GE Licensing. The Technology Incubation Group is new to GE Research and this position represents an exciting opportunity to shape the future trajectory of commercialization.

The commercialization funnel for new technologies starts with the process of discovery, which will be managed by the Senior Product Marketing Manager of a given technology space. He/she will be a partner to the research community and is responsible for taking a new research innovation and crafting it into a succinct idea, which can be analyzed and vetted on its merits. The Senior Product Marketing Manager will have the authority to select the very best ideas, which merit deeper investigation by other members of the Incubation Technologies Group.

Job Description

The Senior Product Marketing Manager will:

  • Collaborate with the researchers to communicate a clear and succinct idea definition

  • Build a well-segmented and appropriate market sizing model including TAM, SAM, and SOM modeling for high potential target markets

  • Create a competitive assessment including key players, market share and customer stickiness

  • Construct a customer assessment to understand target requirements, current pain points and decision factors, including regulatory


  • MS degree with 5+ years of industrial experience or BS degree with 8+ years of industrial experience or High School Diploma with 10+ years of industrial experience

  • Remote work arrangements will be considered

  • Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening.

  • Must be 18 years or older.

Desired Characteristics

  • Management consulting background

  • Excellent verbal and written communication and presentation skills

  • Ability to understand deep technical topics without any prior expertise

  • Excellent analytical and modeling skills

  • Superb ability to translate a technical idea into crisp business language

  • Able to effectively partner with the research community, functional leaders, and external customers

  • Strong interpersonal and leadership skills

Minorities and women encouraged to apply

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