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Senior Product Marketing Manager

Santa Clara, CA, USA | Hewlett-Packard

  • Industry:
    Information Technologies
  • Position Type:
  • Functions:
  • Experience:
    7-10 years
Job Description:
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We are looking for an expert storyteller and product marketer who excels in a dynamic, fast paced environment to be responsible for creating and articulating our position and point of view in the rapidly growing areas of Kubernetes, AI, Machine Learning, Data Science/Analytics, Hybrid Cloud, and/or Software Defined Storage. If you enjoy dissecting complex technologies and showing the value to customers through creative assets and messaging, this job is for you.

This role needs someone with a passion for technology and proven experience captivating new customers above the technical details. You'll work closely with senior leadership, product management, worldwide sales, and GTM teams to develop and push the message out to the market. Product Marketing also plays a critical role in ensuring that HPE sales and channel partners can articulate our unique value proposition.

How You'll Make Your Mark:

Develop deep understanding of the target audience to drive an audience-centric marketing approach, ensuring that messaging, content, and campaign strategies are centered around customer buying needs

Develop and socialize marketing plan, sales enablement plan, and launch plans across the organization

Devise product positioning, value propositions, and messaging that resonates with the target buyers and author source messaging document

Partner with marketing peers to produce relevant content for target buyers across the buyer’s journey

Collaborate with sales enablement function to develop sales enablement plan

Enable sellers by developing and delivering effective sales enablement content

Serve as market-facing subject matter expert (SME) in AI, machine learning, and big data analytics

Interface with industry analysts and other industry influencers as a representative of the company

Work with the voice of the customer team to develop customer references, testimonials and case studies for external and internal use

Work key internal partner marketing teams, to drive joint marketing activities and programs

Research competitors, do win-loss analysis, and develop competitive sales enablement content 

Assist in product naming by providing market, competitive, and customer context

Manage launch planning and coordinate the execution of the launch plan in partnership with marketing peers and launch program management

Provide market and buyer insights to drive the development of campaign strategies including awareness and demand generation

About You:

BA or BS in Marketing or related field; MBA preferred.

Min 7 years of product marketing experience

Ability to conduct market, competitor and customer research to gather insights and assess market opportunities

Ability to create compelling and effective value propositions and messaging strategies

Ability to collaborate closely with field teams and develop strategies for creating sales pipeline for new and existing offerings

Ability to drive product launches and coordinate with marketing, sales enablement, and communications functions across HPE

Well-developed understanding of the industry, offering categories and company offerings/strategy.

Strong writing and presentation development and delivery skills

Empathetic to buyers, customers, users, and sales teams

Highly collaborative, able to work across functional teams

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