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Senior Product Marketing Manager

Toronto, Canada | Uberflip

  • Industry:
  • Position Type:
  • Functions:
  • Experience:
    5-7 years
Job Description:
62 people have viewed this job

Uberflip is a marketing technology company founded in 2012 with 170+ employees and headquarters in Toronto. Customer-facing teams use the Uberflip platform to package marketing collateral into mini, personalized websites that educate buyers on their product or service. Uberflip's core product features enable marketers to centralize and organize all their content, drive consumption with an AI-powered recommendation engine, and get data and analytics to measure and optimize the performance of content and campaigns. Our Uberflip Analytics & Enrichment give marketers the ability to integrate their favourite tech with our platform. 

We're on the search for a Director / Senior Product Marketing Manager!

Uberflip is looking for a Director or Senior Product Marketing Manager to join it’s growing marketing team and support an industry-leading platform in martech. Reporting to the Senior Director, Product Marketing & Brand Strategy, this position provides a unique opportunity to experience being both the product marketer and the target customer. As marketers marketing to other marketers, you’ll truly understand your customers and be able to advocate for their needs as well as communicate about Uberflip’s product and solutions in ways that create real value.

What you will be doing:

• Develop and execute cross-functional go-to-market plans for new product and feature launches, including measuring the effectiveness of product campaigns and adoption.   

• Collaborate with product management and content marketing to develop product positioning and messaging that resonates with our target buyer personas.

• Keep on top of and understand the market and competitive landscape to drive opportunities for growth. 

• Act as a thought leader for the products you support externally, including speaking engagements and analyst briefings.

• Understand and support our sales channels, marketing and CX teams; train them on the problems we solve for our buyers and customers; develop internal tools and external collateral and teach them how and when to use it.

• Guide and coach other product marketers 

We want to talk to you if:

• 5+ years of product marketing experience with preference for experience leading a team 

• Familiarity with technology such as Marketo, Salesforce, Crayon, Looker, Gong, and of course, Uberflip is an asset.

• Exceptional analytical skills and a love for data to spot trends, support product strategy and strengthen positioning. 

• Excellent people and management skills, including a strong sense of empathy and enjoyment in building cross-functional relationships and bringing together various teams to ensure all bases for product success are covered.

• Ability to operate both strategically and tactically in a fast-paced and often ambiguous environment. 

• Must be a strong public speaker and a solid writer and storyteller.

• Bachelor’s degree in business or marketing.

• Certification in Product Marketing is strongly preferred.

Bonus points if:

• You have a certification in Product Marketing through the Pragmatic Institute or equivalent preferred.

What you will love about us:

• Great Company Culture 

• Inclusive and Collaborative work environment

• Competitive Health Benefits for you and your family starting day one

• Wellness Programs including company paid counselling

• Flexible Working Hours and Remote work flexibility

• Employee Stock Option Program

• Unlimited Vacation Days 

• Additional Paid Health Days

• Parental Leave Top Up Program 

• Learning Credits to put towards your professional development

• (Virtual) Regular Standups, Demos, and Socials to keep us aligned and connected 

• And so much more!


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