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Specialist, Marketing and Communications, Consumer Banking

Mumbai, India | DBS Bank

  • Industry:
    Banking / Investment Banking
  • Position Type:
  • Functions:
    Financial Services Professional
  • Experience:
Job Description:
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Group Strategic Marketing & Communications is responsible for building, protecting, and enhancing the DBS brand in an increasingly commoditised banking industry. Responsibilities - - You will be responsible for the project management, execution and activation of sponsorships and events, that DBS enters into contract with or creates, in an effort to build, promote and further the brand awareness of DBS and support the brand overall.

Key Accountabilities:-

Creative agency management including driving deepening initiatives (upsell/cross-sell), engagement campaigns, collaterals for new launches etc

Product marketing - Responsible for product marketing, promoting existing products and features to increase usage

Job Duties & responsibilities:-

Responsible for communications and executing marketing plans for new product launches on digital and offline

Creative support for customer lifecycle communication for cross-sell and deepening

Working closely with creative and social media agencies to plan and launch campaigns as per business requirements

Measuring efficacy and business outcomes for these initiatives 

Required Experience -:

BFSI experience preferred with focus on investments and/or loans

Digital marketing experience

Experience in social media

Excellent written and verbal communication skills

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