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Sr. Director Of Product Marketing Credit Card

San Francisco, CA, USA | SoFi

  • Industry:
    Financial Services
  • Position Type:
  • Functions:
    Financial Services Professional
    General Management
  • Experience:
    10-12 years
    12-15 years
Job Description:
67 people have viewed this job

At SoFi, you’ll become part of a new kind of finance company whose ambition is to help our members achieve financial independence and reach their ambitions. We aim to be at the center of our members’ financial lives, and to help every member get their money right. We created student loan refinancing, addressing the biggest financial challenge of a new generation through a modern approach to lending and personal finance. Next we expanded our products and services across loans, wealth management, and insurance. SoFi Money—a modern take on a checking or savings account--is our newest innovation and disruption to the financial services industry. SoFi has achieved significant growth, with ambitious plans ahead, but to continue this growth we need great talent. And that starts with you.

Essential Functions & Responsibilities

Launch & lead the Credit Card business as the CMO of the product.This means driving strategic choices on the customer target, value proposition and positioning and creating go-to-market plans that achieve our ambitious growth goals .Specifically, this includes:

Identifying growth opportunities, uncovering consumer insights and qualifying ideas that drive prospects to choose our credit card. Use these insights to create and execute compelling strategies that deliver massive impact.

Iterating on the product positioning, value proposition, messaging, competitive differentiation, and go-to-market strategy for SoFi’s Credit Card businesses.  

Leading a x-functional team to develop long-term and in-quarter growth plans.Working with marketing channel owners (SEM, SEO, Direct Mail, Social, TV, Digital, OOH, Partnerships, etc) and our in-house creative team to optimize the channel mix and deliver breakthrough campaigns that boost awareness, acquisition and engagement for SoFi Credit Card.

Setting and achieving customer acquisition targets and supporting marketing budgets in partnership with the marketing channel owners and Finance.

Working with Product Management to create a seamless experience, removing pain points and boosting conversion. Be your customers’ advocate. Identify opportunities to offer SoFi Credit Card to the current SoFi member base. 


10-15 years relevant marketing experience, preferably in consumer product marketing/brand management with strong digital marketing

Strategy and Execution: Combine strategic thinking with tactical execution to drive customer acquisition through diverse channels in holistic GTM plan

Digital Experience: This leader will have experience working on acquisition & retention through digital marketing 

Analytics: Use data to drive strategy, execution, and optimization

Storytelling: Passion for crafting a compelling story that drives people to action

Self-Starting: Eagerness to roll up your sleeves to get things done (even the unglamourous things)

Flexibility: Problem-solve in a fast-paced, self-driven environment

Growth: Proven track record of building budgets and programs that support efficient growth

Bachelor’s degree required, MBA preferred


Competitive salary packages and bonuses.

Comprehensive medical, dental, vision and life insurance as well as disability benefits.

100% of medical, vision, and dental premiums paid by SoFI for employees and their dependents.

Generous vacation and holidays

401(k) and education on retirement planning.

Tuition reimbursement on approved programs, up to $5,250 a year.

Monthly contribution to help you pay off your student loans.

Employerpaid lunch program and subsidized gym membership.

Fully stocked kitchen (snacks & drinks)

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