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Sr. Director, Trade Marketing

Los Angeles, CA, USA | Coty

  • Industry:
    Consumer Products
  • Position Type:
  • Functions:
    General Management
  • Experience:
Job Description:
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Trade Marketing is a Commercial Department, embedded in the brand commercial teams, whose top line mission is to build and implement Go to Market strategies across categories and channels. This role will direct the development of winning category solutions to create customer value in line with the Company's Commercial Strategy including pricing/promo strategy, Shelving/assortment strategy, customization, distribution, retail ready  packaging, trade terms, shopper and stylist based value creation.

Sr. Director Trade marketing will lead his team to create the Sales Fundamentals Strategies and toolsincluding business drivers such as distribution - gain and grow plans.Will provide managerial direction to a managerial and professional staff composed of 5 commercial trade marketers, 1 gain & grow leader as well as 2 Category Specialists who in turn develop sales plans for a team of 200+Company Sales and Education Professionals 


Lead the Go 2 market strategy for Coty professional hair care brands (base business, initiatives, promotions).

Contribute to NA Financial goals (Net revenue, OI, Trade Spending, C1)

Contribute to NA S&OP process via evaluating and enabling  by brand/channel sufficiency

Co-develop pricing and assortment strategy for all Professional brands while leading promo and  shelving strategies.

Represent Commercial function in all strategic Planning sessions

Final owner of commercial execution of all brands

Steers collaboration with external and internal teams to create winning plan by brand/by channel

Translate global brand vision into trade specific strategies for the professional hair category.

Owns Gain and Grow strategies and objectives for the professional hair portfolio across  all channels

Creates distribution strategy for brands in line with company`s growth expectations and brand deliverables


*Entrepreneurial mindset

*Fluent in English

*Category, Products, Professional & consumer segmentation and Channel: Knowledge preferred

*Sales or relevant Trade Marketing background

*Strong communication (clear, precise)

*Software skills: very good use and knowledge of Microsoft tools (Excel, Word, PowerPoint…)

*Other Core Skills: Strategic thinking, Leadership skills, Communication, Capacity, Risk Taking 


10% minimum, 20 % maximum

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