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Sr Manager Creative Strategy Twitter Next

San Francisco, CA, USA | Twitter, Inc.

  • Industry:
    Internet / Online Media
  • Position Type:
  • Functions:
    Design / Graphic Design
  • Experience:
    10-12 years
    12-15 years
Job Description:
110 people have viewed this job

We’re looking for a Senior-level Brand Strategist and Manager who excels at crafting human-centric ideas. The ideal candidate is a doer, a coach, a creative thinker and an operations wiz. This candidate can light up a room with their strategic thought, collaborative energy, and drive to do what’s best - for our clients and the business. They understand how to help clients achieve their marketing goals through Twitter solutions.

What You’ll Do

You will be an embedded senior-level partner to the sales team, dedicated to driving business through both creative and strategic thinking and outputs. You will leverage your experience as a marketer, thought leader, and people leader to oversee all elements of the creative process from ideation to pitch through execution. Both as a player and as a coach.

This role involves working directly with teams within Twitter Next (Strategy, Innovation, Production) as well as across Twitter (Sales, Research, Content Partnerships, ArtHouse, Legal). You will be looked to as the center of excellence for how to creatively drive business forward - both through work directly tied to your account(s) as well as through the impact of your team, which will be specifically focused on the Tech, Telco, and Auto sectors.

Your ability to leverage business acumen behind the scenes will be as important as your ability to “stand and deliver” presentations to C-Level audiences.

Responsibilities & Expectations

Create and sustain a track record and commitment to developing creative marketing programs that achieve brand objectives, are executed seamlessly, and deliver measurable results.

Be an embedded partner to sales teams - specifically focused on theTech, Telco, and Auto verticals- both reactively and proactively working to drive business forward.

Manage a team of Brand Planners/Strategists - serving as a coach and mentor.

Drive operations for your team including tracking and qualifying requests from Sales, providing approvals for resources, and reporting success metrics to leadership.

Represent Twitter as a thought leader and leaned-in partner in client and agency settings, as well as at industry events.

Bias to yes and ability to establish mutual trust. Demonstrate success working cross-functionally.

Play for the front of the jersey - you see your success as inextricably tied to the team’s and your reports' success. You’d rather see others’ names in lights than your own. You do what is right for the business.

Sharp business acumen and professional maturity. Self-starter that has a relentless passion for knowing more and doing their best work, balanced with deep respect for the skills that others bring to the table.

Creative energy and drive to think outside of the box. Leads ideation and brainstorming sessions internally and externally that extract fresh thinking from attendees and results in actionable next steps.

Storyteller: You don’t compile slides - you know the client’s challenge and develop a narrative that makes them feel heard, delivers against their objectives, and illuminates Twitter’s creative potential and measurable value.

Success in this role means:

Taking an empathetic approach to cross-functional partnership.

Utilizing a unique hybrid of marketing and business acumen, raw creative ability, and operational excellence

Motivating and inspiring a distributed team of high-performers

Staying ahead of marketing trends across Retail, Financial Services, Travel, and Mobile apps

Fostering team growth by serving as an inspiring manager that leads by example, listens, and is a safe sounding board while not shying away from tough development challenges/on-going feedback.


BA/BS degree, MBA or related Master’s a plus

10 - 15 years marketing experience in a brand/agency (media or creative), media sales support, integrated marketing, consulting or publisher function

Deep expertise in social media platforms, and demonstrated experience in Twitter as a user and as a marketer

Experience and passion for working with Tech, Telco, and Auto brands.

Fluency in marketing and deep understanding of vertical specific brand KPIs

Deep, long-standing track record of managing large, distributed teams of people as well as leading operational responsibilities across large organizations

Ability to coach, build and empower a distributed team without getting in their way

Consult and inspire, knowing how to bring ideas to the table

Knowledge of and empathy for the sales process

Demonstrated ability to balance the need for quick turnaround with longer-term strategic efforts

Driven and solution-oriented and can overcome obstacles to drive projects through to completion

Demonstrated ability to work effectively in a fast-paced, rapidly changing environment

Travel to distributed offices ensuring all team members are supported (by you, their manager, and all supporting functions) and travel for specific client needs

Comfortable presenting to large groups 

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