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Strategic Account Marketing Manager

San Mateo, CA, USA | TSYS

  • Industry:
    Financial Services
  • Position Type:
  • Functions:
    Business Development
  • Experience:
    5-7 years
Job Description:
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The Strategic Account Marketing Manager will work on a Strategic Accounts team to manage and optimize a key account marketing campaigns to drive new customer acquisition and ongoing customer engagement and retention. This role reports to the Director of Strategic Accounts and involves working closely with cross-functional teams. This position is based in San Mateo, CA and there will be occasional travel to NetSpend’s headquarters in Austin, Texas.


Design and execute multi-channel customer acquisition strategies, including Online/Interactive, Mobile, and Direct Mail that produce profitable customer relationships and maximize ROI.

Manage online/offline creative asset development from concept through approval for key strategic partner programs.

Responsible for brand value prop consistency for each key account.

Collaborates on annual marketing plan development and on marketing channel test plans.

Develop test plans and monitor performance results for multiple customer acquisition channels and lifecycle campaigns.

Leverage data, analytics and industry knowledge to drive acquisition growth and lifetime value metrics.

Manage creative and messaging tests.

Work cross-functionally with marketing, product, legal, analytics, creative and development teams to maximize conversion funnel.

Manages key strategic account program collateral and collaborates with Operations teams on asset inventory.

Identify new online, viral and in market marketing opportunities, partnerships, features, services, and capabilities that impact program profitability.

Monitor competitive environment.


Minimum of 5+ years experience in direct-to-consumer marketing, and/or project management in technology, software, financial, or information services industry.

Comfortable in a highly regulated environment

Bachelors Degree from top university, preferably in business; MBA preferred.

Practical working knowledge of multi-channel consumer marketing strategies with an emphasis on direct marketing and online/interactive campaigns.

Solid project management skills and experience managing Direct Response initiatives, producing winning creative that achieves target cost per order.  

Highly organized, detail-oriented with the ability to prioritize and respond quickly in an ever-changing environment.

Proven track record of focusing on solutions, key metrics and results, propelled by positive can-do attitude, energy and entrepreneurial spirit to achieve financial success.

Data driven and comfortable working in a data intensive environment.

Proven ability to establish productive working relationships at all levels and influence change with internal and external business partners.

Ability to maintain good balance of strategic vision and tactical implementation.

Strong professional ethics and impeccable personal integrity.

Strong verbal, written, presentation and interpersonal skills.

Strong working knowledge of Excel and PowerPoint.

As provided in NetSpend's Background Check policy, eligible candidates may be subject to drug, criminal history, and credit checks, which will be conducted and used in accordance with applicable local, state, and federal laws.  

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