Vice President, Chief Marketing Officer
Yonkers, NY, USA | Consumer Reports
Industry:Media / Entertainment
Job Description:119 people have viewed this job
CR (Consumer Reports) is a powerful, nonprofit organization that works for and with consumers for truth, transparency, and fairness in the marketplace. We use our independent and rigorous research, consumer insights, journalism, and policy expertise to inform people’s purchase decisions, improve the products and services businesses deliver, and drive regulatory and fair competitive practices. Our work helps create a safer, healthier and fairer world.
We are currently seeking a world class Chief Marketing Officer to join our social enterprise as we continue to engage and activate our 5.6M members; test and build new products and services that will attract and serve new audiences; create partnerships with philanthropic investors and peer organizations in pursuit of our enterprise goals; transform our infrastructure, systems and processes to be more fluent in the digital economy; and to leverage the full power of our assets to advance our mission and create a fair, safe and transparent marketplace.
To be successful in this role, the CMO must have experience in the full suite of marketing disciplines, from branding to digital and print product marketing. Experience with membership, B to B, and B to C programs is highly desired. The CMO must be a strong leader with exceptional communication and interpersonal skills and a track record of leading organizations through change, attracting and developing talent and succeeding in highly-matrixed organizations.
Reporting to the Chief Operating Officer, the CMO will be a key member of CR’s leadership team and contribute to the decision-making and operational execution of strategic initiatives across many areas of the enterprise. H/she will be directly responsible for leading the marketing and consumer engagement division, with a particular focus on driving CR’s membership program, branding, and audience strategy.This role will lead several critical functions including product marketing, consumer analytics, member care, and marketing operations across all platforms. The CMO will be a partner with her/his peers who lead Digital, Content, Research, Testing & Insights, Policy and Mobilization, Advocacy, Data Intelligence and Fundraising.
Lead all marketing efforts for the full suite of Consumer Reports’ member,consumer, and business facing products to drive both impact and revenue growth.
Responsible for managing the marketing division’s $100M budget.
Ensure consumer messaging in all channels and on all platforms--digital, social, print, experiential--is on brand and consistent with the organization’s values and purpose.
Effectively lead, inspire and develop a motivated, high-performing team of 60+ marketing and engagement professionals.
Work with teams across the organization who also engage our members to drive results toward shared goals. Develop Consumer Reports’ overall member lifecycle strategy, including pricing, acquisition and retention, across all media platforms including but not limited to digital, print, and targeted email. Maintain focus on driving brand awareness and member acquisition and retention.
Identify and partner on strategies to leverage the unique value of Consumer Reports to drive deeper member engagement, including growing small-dollar fundraising, mobilizing members, and supporting planned giving.
Leverage both qualitative and quantitative data and tools to develop highly targeted marketing and engagement campaigns. Monitor and measure campaigns to increase their effectiveness and improve on customer acquisition and retention metrics. Use an iterative, data-driven approach across markets and sales channels. Align marketing and data practices with institutional values.
Lead the ongoing build and expansion of CR’s extensive and complex consumer data hub.
Serve as one of the organization’s chief brand stewards, working across the organization to ensure we live up to our brand promise and values.
Work collaboratively with all areas of the business to ensure marketing programs are innovative, comprehensive and fully serve the needs of the enterprise. Seek out new and non-traditional opportunities to engage and retain members and personalize offerings.
Create and disseminate relevant dashboards and reports for other teams--content, product, social, finance, etc--whose work helps drive enterprise goals.
Build and maintain relationships with stakeholders across the company to develop a personal understanding of the DNA of the Consumer Reports mission and strategic goals. Understand the critical objectives, strategies and tactics that are crucial to delivering on our mission and driving growth.
Proven leadership within a world-class organization, ideally as a chief marketing officer, responsible for driving significant revenue impact, brand reach, and engagement.
Experience, stature and credibility in the digital media industry is essential. Broad marketing/communications skill-set with depth of experience across various digital channels, including display, video, search, email, social and mobile marketing tactics.
Previous leadership of a nonprofit or for-profit membership program is highly beneficial.
Track-record of managing, growing, and sustaining a brand across the full spectrum or marketing channels and creating a compelling and differentiating brand position in the marketplace.
Deep understanding of, and strong success in, a business focused on the implementation of consumer acquisition and/or retention marketing strategy, tactics and plans. Extensive familiarity with using customer segmentation and data, test, target and measure marketing campaigns and advanced, innovative digital strategies to build, grow and activate online communities.
Track record of building and leading high-performing teams and successfully working cross-functionally to deliver innovative marketing/engagement campaigns, enterprise success and consumer impact.
Strong educational credentials. Ideally, a Master’s Degree.
Demonstrated success leading a high-performing team and building an inclusive culture that helps both staff and the organization achieve their goals.
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