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Vice President, Social Impact

New York, NY, USA | Weber Shandwick

  • Industry:
    Advertising/PR/Marketing/Events
  • Position Type:
  • Functions:
    Marketing
  • Experience:
    7-10 years
Job Description:
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We are looking for someone who is passionate about corporate/brand purpose and the promise Stakeholder Capitalism has to transform how we address serious challenges from climate change to racial justice to health equity.


As a Vice President, you will join a growing team of passionate changemakers who are working at the intersection of companies and brands and pressing social and environmental issues. The ideal candidate will have experience building and activating social impact and sustainability strategies, programs, narratives/messaging, and integrated communications plans. A proactive team player who thrives in a fast-paced, always-changing environment, you are driven, poised, curious, creative, a problem solver, well-versed across a number of societal and environmental issues, with a demonstrated ability to learn issues quickly and communicate effectively with internal and external audiences. You will have a strong POV informed from multiple perspectives and experiences, but always willing to listen and learn from others.


You will work closely with senior and junior staff members across several teams (corporate, consumer, public affairs, strategy, creative and integrated media) to drive a broad range of social impact, sustainability and ESG strategies and campaigns across a variety of clients to develop strategic, brave, creative, and impactful client work. You will lead in the development of strategies to shape stories, drive visibility and engagement among key audiences. You will bring a passion for media relations, earning attention for our clients’ ideas across a variety of channels. And you will have exceptional project management skills and the desire to be involved in all aspects of the work we do, from helping to build strategy to executing flawlessly.


This role is client facing with key responsibilities and opportunities to support new business efforts and manage the operations of the business.


What You Will Be Doing:



  • Serve as day-to-day social impact lead on assigned accounts; driving progress against communications strategy, project managing workflow against client budgets and ensuring flawless work product delivery

  • Develop and grow positive and productive relationships with clients and internal partners

  • Design and implement purpose/social impact/sustainability campaigns on behalf of corporate, brand, and nonprofit clients

  • Provide strategic counsel to clients on a range of societal, sustainability and ESG issues, being able to identify and assess problems and define logical and effective solutions for clients

  • Identify and drive new business opportunities (organic and net new)

  • Contribute to Social Impact’s ongoing thought leadership, including writing posts for our Purpose Decoded Medium site, identifying trends and insights for our weekly newsletter, and providing actionable news/insights to key internal and external partners

  • Work successfully with partner agencies as part of a client integrated agency team, both internally at WS and externally

  • Manage cross-functional teams, providing direction and guidance to ensure we deliver our best work and exceed client expectations

  • Work effectively with finance colleagues to deliver accurate quotations for all client projects or new business work

  • Contribute innovative ideas for the client and new business work, inspiring ideation amongst team members

  • Participate in agency initiatives to build culture and engagement; participate in dedicated task forces based on experience, interests and expertise


 Qualifications:



  • 8-10 years PR, strategic communications and/or marketing background

  • Experience in working broadly in social impact, including sustainability or climate change campaigns or to advance progress on critical social justice issues – either within an agency, the private sector or in political or advocacy campaigns

  • Understanding of how to conceptualize and build integrated communications campaigns

  • You are both a creative and a strategic thinker, and a natural team leader

  • Experience working closely with several types of teams including creative, strategy, media planning and public affairs

  • Ability to manage multiple projects at various stages simultaneously

  • Ability to work in a fast-paced, highly collaborative, multi-disciplinary team

  • Demonstrated success translating client needs into workable plans/projects

  • Demonstrated success managing teams and budgets and executing programs

  • Demonstrated success identifying and driving new business opportunities (organic and net new)

  • Resilient mindset, deep curiosity, problem solver, and a healthy sense of humor

  • BA or BS in Communications or related degree


SKILLS



  • Conversant in social impact, sustainability, ESG and DEI topics, and attuned to company doings and best practices

  • Excellent written skills across longer form content and ability to create effective PowerPoint presentations

  • A clear communicator and persuasive presenter

  • Ability to think strategically and proactively anticipate client needs

  • Strong organizational, time and budget management and project management skills

  • Ability and desire to quickly learn new systems and tools

  • Self-motivated and entrepreneurial


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